Grow Your Core Business Archives

May 01 2019

How to get retail customer support to grow the core?

By David Taylor Distinctive packaging & design, Grow Your Core Business

"We know we should grow the core. But our sales force and retail customers demand innovation and new products to give us support!" This challenge was shared during a workshop I recently…

Apr 17 2019

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Best Buy show how big brands CAN fight back

By David Taylor Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business

Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from…

Dec 13 2018

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How did Microsoft get its mojo back?

By David Taylor Brand rejuvenation, Grow Your Core Business, Innovation to Stretch into New Markets

Microsoft's market valuation pulled ahead of Apple for the first time since 2010, confirming how effectively CEO Satya Nadella has revitalised the once ailing company. The share price has trebled since…

Nov 14 2018

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Busting the myths of brand loyalty

By David Taylor Grow Your Core Business

"Focusing on driving loyalty with existing customers is the best way to grow, right?" asked the CMO of a major retail client this week. "Analysis shows that if we get loyal…

Feb 14 2018

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A Triumph of brand rejuvenation

By David Taylor Grow Your Core Business

The re-launch of Triumph motorcycles is a great example of brand rejuvenation. A surge in bike sales boosted 2016/17 revenues +22% to £499 million, with pre-tax profits growing by almost 50% (year…

Feb 09 2018

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A Genie helps the AA stretching into new markets

By David Taylor Grow Your Core Business, Innovation to Stretch into New Markets

An email from the AA breakdown service stretching into new markets grabbed my attention this morning. It was promoting Car Genie, a little device that plugs into you car and lets you…

Jan 17 2018

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Finding growth closer to the core, like Bonne Maman

By David Taylor Distinctive packaging & design, Grow Your Core Business

Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be…

Nov 24 2017

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How can big brands can fight back?

By David Taylor Grow Your Core Business, Uncategorized

Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller 'insurgent brands'. Despite these challenges, big brands are not doomed to die, as the…

Nov 13 2017

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Are big brands really dying?

By David Taylor Grow Your Core Business, Uncategorized

The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller 'insurgent brands' These…

Nov 03 2017

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Growing the core: Pukka Pies

By David Taylor Grow Your Core Business, Uncategorized

It's great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore…

Grow Your Core Business57

How to get retail customer support to grow the core?

Best Buy show how big brands CAN fight back

How did Microsoft get its mojo back?

Busting the myths of brand loyalty

A Triumph of brand rejuvenation

A Genie helps the AA stretching into new markets

Finding growth closer to the core, like Bonne Maman

How can big brands can fight back?

Are big brands really dying?

Growing the core: Pukka Pies

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