Grow Your Core Business Archives

Jan 17 2018

Finding growth closer to the core, like Bonne Maman

By David Taylor Distinctive packaging & design, Grow Your Core Business

Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be…

Nov 24 2017

Love0

How can big brands can fight back?

By David Taylor Grow Your Core Business, Uncategorized

Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller 'insurgent brands'. Despite these challenges, big brands are not doomed to die, as the…

Nov 13 2017

Love0

Are big brands really dying?

By David Taylor Grow Your Core Business, Uncategorized

The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller 'insurgent brands' These…

Nov 03 2017

Love0

Growing the core: Pukka Pies

By David Taylor Grow Your Core Business, Uncategorized

It's great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore…

Sep 19 2017

Love0

Heinz: smart sizing to grow the core

By David Taylor Grow Your Core Business

Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m…

Oct 10 2016

Love0

Dave Lewis leads a Tesco turnaround

By David Taylor Grow Your Core Business

CEO Dave Lewis has led quite a turnaround at Tesco since arriving as CEO back in 2014. He announced positive half-year results last week, with underlying earnings up 60% to £596m driven by…

Sep 27 2016

Love0

How Snapchat keeps things fresh

By David Taylor Grow Your Core Business

This is a special post by brandgym Gen Z bloggers Jessica, my 18 year old daughter, and her boyfriend Lewis. How has an app based on the simple concept of…

May 12 2016

Love0

TomTom on track to re-invent the core

By David Taylor Grow Your Core Business

TomTom, the maps and navigation business, seems to be making progress in re-inventing its core business. Revenues grew +6% to €1.07billion in 2015, the first growth since 2009. TomTom's original core…

Apr 30 2015

Love0

Marvel’s super-hero style brand rejuvenation

By David Taylor Distinctive communication, Distinctive products & services, Grow Your Core Business

The rejuvenation of Marvel is a story with the excitement and drama of one its superhero movies, which include Iron Man, The Incredible Hulk and Captain America. Back in the…

Feb 03 2011

Love0

Byron Sharp How Brands Grow: what’s missing and what’s wrong?

By David Taylor Grow Your Core Business, How brands grow

My last post looked at Byron Sharp How Brands Grow claim to have the definitive laws of brand growth and his talk at the IPA, focusing on the things I…

Grow Your Core Business51

Finding growth closer to the core, like Bonne Maman

How can big brands can fight back?

Are big brands really dying?

Growing the core: Pukka Pies

Heinz: smart sizing to grow the core

Dave Lewis leads a Tesco turnaround

How Snapchat keeps things fresh

TomTom on track to re-invent the core

Marvel’s super-hero style brand rejuvenation

Byron Sharp How Brands Grow: what’s missing and what’s wrong?

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS