Grow Your Core Business Archives

Jun 03 2026

Should have built your brand like Specsavers

By David Taylor Brand-led business, Distinctive brand activation, Distinctive communication, Grow Your Core Business

A recent interview with Specsavers' CEO John Perkins reminded us about what an amazing example of fresh consistency the Specsavers brand is. And this fresh consistency has paid off big…

May 05 2026

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MONTBLANC: A HERITAGE BRAND WRITING ITS NEXT CHAPTER

By David Taylor Brand rejuvenation, Grow Your Core Business

A full-page advertorial for the Montblanc brand in the Financial Times go me thinking this week. In a digitally dominated world, how is a brand famous for pens and handwriting…

Apr 08 2026

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Burberry’s Portraits of an Icon: brilliantly celebrating the core

By David Taylor Brand rejuvenation, Grow Your Core Business

Back in April last year, I posted on Burberry’s It’s Always Burberry Weather campaign, which smartly put the trench coat back in a starring role. That campaign was an encouraging…

Feb 11 2026

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How being brand-led helps drive profitable growth: new research

By David Taylor Distinctive communication, Grow Your Core Business

Does consistent, brand-led marketing pay off? Yes, it absolutely does, according to a recent study done by research agency System 1 and the Effie awards body (1). This significant study,…

Jan 14 2026

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This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

By David Taylor Brand rejuvenation, Distinctive communication, Grow Your Core Business

All long established brands face the same challenge: how to stay culturally relevant without forgetting what made you famous? One risk is brand stagnation and decline. Another risk is being…

Jul 10 2025

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How Brand Stretch Can Help Grow the Core: Lessons from Curry’s

By David Taylor Grow Your Core Business, Innovation to Stretch into New Markets

An FT article on Currys turnaround grabbed my attention today (1). The electrical goods retailer reported annual sales up 3%, with pre-tax profits growing by more than 1/3. And the…

Apr 15 2025

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Lynx Lower Body: Almost Brilliant Core Brand Growth!

By David Taylor Grow Your Core Business

The campaign for the new Lynx Lower Body Spray product is an almost brilliant example of growing the core. The work from LOLA MullenLowe for Unilever is extremely well branded…

Apr 11 2025

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“It’s Always Burberry Weather”: Burberry refreshes the core

By David Taylor Grow Your Core Business

The new campaign from the Burberry brand made me stop and smile when arriving at Heathrow Terminal 5 this week. The campaign, It's Always Burberry Weather, was displayed on huge…

Mar 19 2025

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PROPER BRAND BUILDING BY YORKSHIRE TEA

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication, Grow Your Core Business

You imagine that a market as mature as tea is pretty stable, but over the last decade the UK tea market has experienced one of the biggest shifts in market…

Feb 19 2025

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Service innovation to grow the core: Kleenex Pollen Pall

By David Taylor Distinctive products & services, Grow Your Core Business

Service innovation to grow the core was the fascinating topic of a Linked In post I recently read (1). The author, Guillaume Gaussens, starts with a great summary of core…

Grow Your Core Business57

Should have built your brand like Specsavers

MONTBLANC: A HERITAGE BRAND WRITING ITS NEXT CHAPTER

Burberry’s Portraits of an Icon: brilliantly celebrating the core

How being brand-led helps drive profitable growth: new research

This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

How Brand Stretch Can Help Grow the Core: Lessons from Curry’s

Lynx Lower Body: Almost Brilliant Core Brand Growth!

“It’s Always Burberry Weather”: Burberry refreshes the core

PROPER BRAND BUILDING BY YORKSHIRE TEA

Service innovation to grow the core: Kleenex Pollen Pall

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