Distinctive packaging & design Archives

Nov 05 2020

Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Aug 19 2020

Love0

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for…

Jul 29 2020

Love0

Adding value though packaging: Lurpak’s Butterbox

By David Taylor Core Range Extension, Distinctive packaging & design

Post by David Nichols, Group Managing Partner and Head of Invention How do you keep driving profitable growth of a leader brand, bringing in new users and delighting current ones,…

Jul 22 2020

Love0

MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

By David Taylor Distinctive packaging & design, Driving Distribution

Post by Anne Charbonneau, Managing Parter based in Amsterdam. The importance of the online channel has sky-rocketed during the Covid crisis. Tesco reported a 49% jump in online sales (three…

Jul 08 2020

Love0

The nonsense of NASA’s logo changes

By David Taylor Consumer Insight, Distinctive packaging & design

Post by Bety Martinez, Partner based in Mexico City. NASA successfully launched two astronauts to the International Space Station in SpaceX's Falcon 9 capsule on May 30th. However, NASA have…

May 13 2020

Love0

10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

Jan 23 2020

Love0

Coca-Cola’s Signature Mixers core range extension

By David Taylor Core Range Extension, Distinctive packaging & design

Coca-Cola's ‘Signature Mixers’ launch is a bold move that has provoked some debate at the brandgym, Here we look at the points that could influence the chances of success of…

Jan 08 2020

Love0

How to create a new category like White Claw

By David Taylor Distinctive communication, Distinctive packaging & design

Post by Jon Goldstone, Managing Partner, Global and head of brand revitalisation. As I read the Nielsen Bases US Innovation List for 2019 White Claw, a hard seltzer launched in…

Dec 13 2019

Love0

How can you make your brand as distinctive as Coke?

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym's head of Naming & Visual Identity. Reading an article about the history of Coca-Cola’s ‘contour’ bottle led me to thinking about just…

Oct 30 2019

Love0

The Jolly Hog: sausage & sizzle in action

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Driving Distribution

This week's post is about a brand that literally combines product 'sausage' and emotional 'sizzle' to create a compelling proposition. I caught up for breakfast with Ollie Kohn, co-founder of the…

Distinctive packaging & design59

Distinctiveness beats differentiation for Nix & Kix

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

Adding value though packaging: Lurpak’s Butterbox

MAKE YOUR BRAND FIT FOR ONLINE LIKE FLINNDAL

The nonsense of NASA’s logo changes

10 tips to harness the power of brand-led design

Coca-Cola’s Signature Mixers core range extension

How to create a new category like White Claw

How can you make your brand as distinctive as Coke?

The Jolly Hog: sausage & sizzle in action

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS