Brand Vision, Positioning & Purpose Archives

Jul 15 2020

How to pivot your brand to save your business

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis, Innovation to Stretch into New Markets, Leadership & performance

I love reading about small brands 'pivoting' to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom that dominate…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

May 21 2020

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Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

Apr 08 2020

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Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Jan 16 2020

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Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

Dec 18 2019

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Bournvita: the challenge of balancing freshness AND consistency

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight

Post by Prasad Narsimhan, Managing Partner Asia based in Bangalore. A new campaign by Bournvita, Indian kids’ favourite malted drink, shows the challenge of balancing freshness and consistency to maintain…

Brand Vision, Positioning & Purpose61

How to pivot your brand to save your business

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Will Covid-19 change everything or nothing for brands?

Big brands need to ‘think young’ to fight the insurgents

Bringing brand experience to life

Personal purpose: turning it into action

Bournvita: the challenge of balancing freshness AND consistency

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