Brand Vision, Positioning & Purpose Archives

Feb 10 2021

7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Feb 03 2021

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Linking company purpose and personal purpose

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Personal brand purpose was one of the highlights of our recent global virtual brandgym partner retreat. In particular, we explored the power of translating your company brand purpose into a…

Nov 19 2020

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Three ways to embed brand values in your business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance

Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive behaviours and are not just…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Oct 14 2020

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Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

Jul 15 2020

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How to pivot your brand to save your business

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis, Innovation to Stretch into New Markets, Leadership & performance

I love reading about small brands 'pivoting' to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom that dominate…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

May 21 2020

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Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

Brand Vision, Positioning & Purpose66

7 brand building steps that doubled Peloton’s business

Linking company purpose and personal purpose

Three ways to embed brand values in your business

Distinctiveness beats differentiation for Nix & Kix

Creativity to Grow the Core: Burger King

How to pivot your brand to save your business

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Will Covid-19 change everything or nothing for brands?

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