Innovation to Stretch into New Markets Archives

Nov 26 2021

Is Sky smart to stretch into smart TVs?

By David Taylor Innovation to Stretch into New Markets

Is Sky smart to stretch its brand into the smart TV market? I asked myself this question today, after seeing an ad for the new Sky Glass TV. Sky's subscription…

Aug 18 2021

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5 ways the world’s fastest car can fuel your brand thinking

By David Taylor Brand-led business, Distinctive products & services, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner based in London. I must admit I'd never hear of Rimac until I recently read about their new 55/45 joint venture with Porsche: ‘Bugatti…

Aug 11 2021

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HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

By David Taylor Innovation to Stretch into New Markets, Leadership & performance, Workshops

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. In last week's blog, I shared learnings from a recent regional innovation project. Those learnings were focused on…

Aug 04 2021

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How to boost your chances of innovation success? (Part 1)

By David Taylor Innovation to Stretch into New Markets, Workshops

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. I recently finished a challenging regional innovation project for a global Snack company that ended on a…

May 28 2021

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Strategic stretching: do Warburton’s cakes have the recipe for success?

By David Taylor Innovation to Stretch into New Markets

News of the Warburton’s bread brand launching a new range of cakes grabbed my attention this week (1). Stretching a brand is a risky business, as the subtitle of our…

Apr 23 2021

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Brand extension madness: Amazon Salon?

By David Taylor Core Range Extension, Innovation to Stretch into New Markets

I read with interest today about Amazon’s brand extension plan for a new hair salon in Spitalfields Market, east London (1). Some of Amazon Salon’s service features include: Hair style…

Mar 19 2021

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BRAND LICENSING: THE POWER OF PARTNERSHIPS

By David Taylor Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner (UK & Global) Marmite has been in the news again. I saw a mixture of excitement and repulsion responding to the news that Marks…

Mar 04 2021

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Going to Extremes – how Nike found their latest innovation

By David Taylor Consumer Insight, Innovation to Stretch into New Markets

Post by David Nichols, Group Managing Partner and Head of Invention. Nike is an $35bn behemoth global iconic brand that has stayed at the top of a hugely competitive market…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Jan 22 2021

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Innovation in a Virtual World: 5 key success factors

By David Taylor Covid Crisis, Innovation to Stretch into New Markets, Workshops

At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face. It wasn’t a simple brief. Our client is…

Innovation to Stretch into New Markets50

Is Sky smart to stretch into smart TVs?

5 ways the world’s fastest car can fuel your brand thinking

HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

How to boost your chances of innovation success? (Part 1)

Strategic stretching: do Warburton’s cakes have the recipe for success?

Brand extension madness: Amazon Salon?

BRAND LICENSING: THE POWER OF PARTNERSHIPS

Going to Extremes – how Nike found their latest innovation

7 brand building steps that doubled Peloton’s business

Innovation in a Virtual World: 5 key success factors

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