This one’s about a change to the blog. So please feel free to skip it.
The content will stay the same: "Bite sized insights on brand growth". But the name is changing. As I’ve been hard on other brands making a song and dance about name changes, I’ll keep this short.
I’ve been trying to turn "Where’s the
Sausage?" into a brand in its own right. However, if I follow my own advice, as given to innocent (regarding their new That Water brand), I should focus on
our main brand, the brandgym. This is the brand used for our book series and our brand growth coaching network… so it should be the same for this blog as well.
So, from today, this is the "brandgym blog". If you’re a subscriber you don’t have to change anything. For new people, I’ll direct them to brandgymblog.com