Brand Strategy Guides, Insights & Innovations

Sep 30 2020

Unlock your creativity with outdoor workshops

By David Taylor Covid Crisis, Leadership & performance, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. "Virtual meetings are effective, but how can we freshen things up?" asked a client on a recent growth strategy project. We…

Sep 23 2020

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Inspiration to keep brands growing in crazy Covid times

By David Taylor Covid Crisis

During a recent brandgym partner call we agreed on the need to cut through the doom and gloom dominating the news headlines, with the media having decided their main job…

Sep 16 2020

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Forget ‘the new normal’. The ABCD of marketing during ‘NO NORMAL’

By David Taylor Covid Crisis

“Will Covid-19 change everything or nothing for brands?” we asked back in May in this post. Four months on and real-life has, of course, ended up somewhere between these two…

Aug 26 2020

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The power of strengths based leadership

By David Taylor Internal engagement, Leadership & performance, Personal purpose

One of my favourite activities during lockdown was using Gallup's StrengthsFinder method with all five members of the Taylor family, including Mrs Taylor and my three daughters (aged 18, 18 and 21).…

Aug 19 2020

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‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for…

Aug 12 2020

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Bó bank is no bank: the risks of new brand launches

By David Taylor Big brands under attack, Distinctive products & services, Innovation to Stretch into New Markets

High street banking group RBS's closure of its new digital bank Bó shows the risks of launching new brands to compete with smaller 'insurgent' brands. In this case, RBS was trying…

Aug 05 2020

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Characters: effective but under-used (and mis-used) brand assets

By David Taylor Brand rejuvenation, Distinctive communication

Two examples of brands dropping characters from campaigns grabbed my attention this week. Direct Line killed off the Winston Wolf campaign, a masterclass in using ‘fresh consistency’ to boost effectiveness,…

THE BLOG

Unlock your creativity with outdoor workshops

Inspiration to keep brands growing in crazy Covid times

Forget ‘the new normal’. The ABCD of marketing during ‘NO NORMAL’

The power of strengths based leadership

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

Bó bank is no bank: the risks of new brand launches

Characters: effective but under-used (and mis-used) brand assets

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