THE BLOG

easyGroup seem set to continue their "brand ego trip": launching new products that lack relevant differentiation and added value for the consumer. I thought the launch of easy4men cosmetics was…

After a recent post on brand stretch saying that new brand should be a last resort, I had a good challenge from Scott Miller of Gamematters. His point was that…

Porsche have just launched the new Targa version of the 911, the version with a completely glass roof. Now you might be a Porsche lover or hater, but what is…

Jennifer Rice's post regarding comments made by Laura Ries on Weber's brand stretching created a veritable firestorm of debate. Laura's not a big fan of extension, and suggested that Weber…