THE BLOG

Just in case you've been in Outer Mongolia for the last 6 months, Coke Zero is  one of Coke's biggest ever new product launches in the UK. It seeks to…

You probably capture consumer feedback on your brand, through the web, phone and snail-mail. But do you genuinely see it as 1) A valuable source of insight? or, 2) More…

easyGroup seem set to continue their "brand ego trip": launching new products that lack relevant differentiation and added value for the consumer. I thought the launch of easy4men cosmetics was…

After a recent post on brand stretch saying that new brand should be a last resort, I had a good challenge from Scott Miller of Gamematters. His point was that…

Porsche have just launched the new Targa version of the 911, the version with a completely glass roof. Now you might be a Porsche lover or hater, but what is…

Jennifer Rice's post regarding comments made by Laura Ries on Weber's brand stretching created a veritable firestorm of debate. Laura's not a big fan of extension, and suggested that Weber…