THE BLOG

Many companies spend millions trying to understand the consumer,and much of this often seems wasted. Hours, days and weeks are still spent watching eight strangers drinking cheap wine trying to…

The Marketing Director of Green & Black's, Mark Palmer, was for me one of the two stars of the Marketing Society Conference, along with Robert Stephens of the Geek Squad.…

Building on last week's post on how the Geek Squad made the most of every bit of their mix to create impact, here's another one. Sitting there on the supermarket…

Many brands have hit the headlines recently for campaigning on social issues. Examples include Dove's Campaign for Real Beauty, the product Red brand raising money for AIDS in Africa and…

This quote is by Robert Stephens, Founder and "Chief Inspector" of the Geek Squad, from his speech at last week's Marketing Society Conference in London. He has been able to…

Disney's mega-hit, made-for-TV movie  High School Musical (HSM) is so big in the USA that it has become a cultural phenomenon, with interesting lessons on branding, especially for brand with…

In my presentation on brand stretching, one of the bits that always gets a big laugh is the "over-crowded extension graveyard". People think the dead extensions are made up, but…

I love this lastminute.com campaign for the way it taps into a real insight about consumers. As we reach the end of the year, loads of people (including many of…

Booking tickets for the new Bond movie, Casino Royale, reminded how good a job has been done with the Bond brand at balancing two conflicting needs: i) being loyal to…

In an earlier post I talked about Dove's social mission, and the amazing film they produced for You Tube called "Evolution", showing how a natural looking girl (right hand side…