At an agency briefing near you…

Came across this brilliant cartoon on one of Seth Godin’s blogs, with the great title "All marketers are liars"! It illustrates what can go horribly wrong when you forget functional excellence and product development in the search for emotional sizzle.
5-minute workout: take a look at that communication brief you’re working on… do you have a strong  product story to build on? Or are you asking the agency to be "creative" about the message you tell?!