David Taylor, Author at the brandgym

May 21 2020

Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

May 13 2020

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10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

Apr 29 2020

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Investing in ‘BRAND-YOU’ during these crazy times

By David Taylor Leadership & performance, Personal purpose

Post by Prasad Narasimhan, Managing Partner based in Bangalore, and Head of Customer Experience Coronavirus has brought entire societies and economies to a grinding halt. The risk for professional people…

Apr 22 2020

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Cadbury remembers and refreshes what made it famous

By David Taylor Brand rejuvenation, Global branding, Grow Your Core Business

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done…

Apr 15 2020

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Pepsico Future Brands: innovation quality@speed

By David Taylor Consumer Insight, Core Range Extension, Distinctive products & services, Innovation to Stretch into New Markets

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is a…

Apr 08 2020

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Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Apr 01 2020

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3 ways to stay sane and connected during the lockdown

By David Taylor Leadership & performance

I've been exploring ways to stay connected and have fun during this time of anti-social distancing. And in this off-piste post I share a few of them... 1. Run a virtual…

Apr 01 2020

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Using rapid insight to ignite innovation

By David Taylor Consumer Insight, Innovation to Stretch into New Markets

A recent FT article highlighted how big consumer goods companies are harnessing rapid, digitally-enabled insight to reignite growth, following years of sluggish sales (1). Revenues at the top 30 global…

David Taylor

Will Covid-19 change everything or nothing for brands?

10 tips to harness the power of brand-led design

Investing in ‘BRAND-YOU’ during these crazy times

Cadbury remembers and refreshes what made it famous

Pepsico Future Brands: innovation quality@speed

Big brands need to ‘think young’ to fight the insurgents

3 ways to stay sane and connected during the lockdown

Using rapid insight to ignite innovation

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