David Taylor, Author at the brandgym

Nov 25 2020

Brand stretching based on deep insight: TENA black

By David Taylor Consumer Insight, Core Range Extension, Innovation to Stretch into New Markets

Post by Bety Martinez, Brandgym partner based in Mexico CityWhen looking for cases for a brand stretching project, TENA's launch of disposable black underwear grabbed my attention. This brand is…

Nov 19 2020

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Three ways to embed brand values in your business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance

Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive behaviours and are not just…

Nov 10 2020

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Using a crisis as a catalyst for change in coaching teams

By David Taylor Covid Crisis, Internal engagement, Leadership & performance, Workshops

Post by Diego Kerner, Associate Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Oct 28 2020

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Why stupid ideas are important for innovation: Cadbury’s Darkmilk

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand…

Oct 21 2020

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Share of Search: A New Way to Predict Market Share

By David Taylor Consumer Insight, Distinctive communication

Share of search on Google could be a cost effective and timely way of measuring brand health, according to a presentation by Les Binet, Adam&eveDDB's Head of Effectiveness, at Effworks…

Oct 14 2020

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Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

Sep 30 2020

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Unlock your creativity with outdoor workshops

By David Taylor Covid Crisis, Leadership & performance, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. "Virtual meetings are effective, but how can we freshen things up?" asked a client on a recent growth strategy project. We…

Sep 23 2020

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Inspiration to keep brands growing in crazy Covid times

By David Taylor Covid Crisis

During a recent brandgym partner call we agreed on the need to cut through the doom and gloom dominating the news headlines, with the media having decided their main job…

David Taylor

Brand stretching based on deep insight: TENA black

Three ways to embed brand values in your business

Using a crisis as a catalyst for change in coaching teams

Distinctiveness beats differentiation for Nix & Kix

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

Share of Search: A New Way to Predict Market Share

Creativity to Grow the Core: Burger King

Unlock your creativity with outdoor workshops

Inspiration to keep brands growing in crazy Covid times

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