David Taylor, Author at the brandgym

Jan 13 2021

B2B brand distinctiveness: Boston Dynamics’ Dancing Robots

By David Taylor Distinctive communication

This week’s example of distinctive B2B brand communication comes from an unusual source: a robotics company called Boston Dynamics. The company’s owner SoftBank recently decided to sell the business. Specifically,…

Jan 06 2021

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Virtual brand workshops: 6 secrets of success

By David Taylor Covid Crisis, Workshops

Back in March 2020, I rushed back to London from a workshop in San Diego, following Trump's announcement of US border closures owing to the growing threat of Covid-19. The…

Dec 30 2020

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6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

It's become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In…

Dec 23 2020

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12 Top posts from a crazy 2020

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

As this bonkers year draws to a close, it's time to look back on the year and pick some monthly highlights from our 52 weekly blog posts. In our 15…

Dec 16 2020

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Brand portfolio focus: Coca-Cola “kill the zombies”

By David Taylor Brand Portfolios & Architecture

Coca-Cola is pursuing brand portfolio focus in response to the Covid crisis, which contributed to a 2nd quarter sales drop of 27%, the biggest quarterly decline in a decade. CEO…

Dec 13 2020

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Brand growth inspiration from … Mr Bean! (updated)

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Global branding

Inspiration on brand growth this week comes from an unusual source: Mr Bean. An article in The Times (1) explored some of the reasons for the character’s enduring and ever-growing…

Nov 25 2020

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Brand stretching based on deep insight: TENA black

By David Taylor Consumer Insight, Core Range Extension, Innovation to Stretch into New Markets

Post by Bety Martinez, Brandgym partner based in Mexico CityWhen looking for cases for a brand stretching project, TENA's launch of disposable black underwear grabbed my attention. This brand is…

Nov 19 2020

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Three ways to embed brand values in your business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Internal engagement, Leadership & performance

Post by Remona Duquesne, Managing Partner based in Singapore Brand values can be highly effective at aligning, engaging and inspiring people in a business, provided they drive behaviours and are not just…

Nov 10 2020

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Using a crisis as a catalyst for change in coaching teams

By David Taylor Covid Crisis, Internal engagement, Leadership & performance, Workshops

Post by Diego Kerner, Associate Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing…

David Taylor

B2B brand distinctiveness: Boston Dynamics’ Dancing Robots

Virtual brand workshops: 6 secrets of success

6 Ways to Make your New Year Resolutions STICK

12 Top posts from a crazy 2020

Brand portfolio focus: Coca-Cola “kill the zombies”

Brand growth inspiration from … Mr Bean! (updated)

Brand stretching based on deep insight: TENA black

Three ways to embed brand values in your business

Using a crisis as a catalyst for change in coaching teams

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