'Turbo Charged' Marketing Plans Archives

Oct 14 2020

Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

Jul 01 2020

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How has media consumption changed by generation?

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight, Covid Crisis

I recently came across an interesting graphic illustrating increases in media consumption by lifestage during this period of pandemic-induced social isolation (1), using a Global Web Index study of 4,000 internet users…

Feb 19 2020

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Magnum Pleasure Store: refreshing a powerful brand property

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive products & services

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up…

Dec 04 2019

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Adidas re-focus on marketing EFFECTIVENESS, not efficiency

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight

The global media director of Adidas, Simon Peel, shared some important insights on how the global sports brand is shifting its focus from marketing efficiency to marketing effectiveness in a…

Nov 13 2019

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Four problems with brand partnerships and how to fix them

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming Brand partnerships can create a short-cut to competitive edge. Think of decades of James Bond driving Aston Martins,…

Nov 06 2019

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Castle Lager – World Cup winning brand activation

By David Taylor 'Turbo Charged' Marketing Plans

I had mixed emotions after last Saturday’s Rugby World Cup (RWC) Final in Japan. I was desperately disappointed by England’s defeat, but delighted that South African Springboks won, given my…

Oct 07 2019

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How Bieber boosted Popsicle’s social reach x 12,474

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber's social posting on the Popsicle brand. Influencer advocacy…

Jul 08 2019

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Building brilliant brand properties: inspiration from the women’s World Cup

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Jon Goldstone, Managing Partner (UK/Global) based in London. I’ve really enjoyed the women’s soccer World Cup (even though England just missed out on the final!). The quality of the…

‘Turbo Charged’ Marketing Plans31

Creativity to Grow the Core: Burger King

How has media consumption changed by generation?

Magnum Pleasure Store: refreshing a powerful brand property

Adidas re-focus on marketing EFFECTIVENESS, not efficiency

Four problems with brand partnerships and how to fix them

Castle Lager – World Cup winning brand activation

How Bieber boosted Popsicle’s social reach x 12,474

Building brilliant brand properties: inspiration from the women’s World Cup

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