'Turbo Charged' Marketing Plans Archives

Jul 23 2025

Beyond sponsorship to brand integration: eBay x Love Island

By David Taylor 'Turbo Charged' Marketing Plans

Chatting to one of my 20-something daughters inspired the subject of this week's post: eBay's sponsorship of Love Island. eBay didn't just resort to a lazy logo slap at the…

Jun 11 2025

Love0

Building a brand that wins two different audiences: Skyrizi

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Distinctive packaging & design

How do you build a brand that wins with two very different audiences? It’s a classic challenge faced across many categories — from food brands needing to win over shoppers…

Jan 10 2024

Love0

Brilliant brand activation: WD-40 Repair Challenge

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive brand activation

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Feb 16 2023

Love0

Innocent’s Big Knit at 20: A brilliant brand property

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I first posted on Innocent's Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles.…

Feb 01 2023

Love0

Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose

Recent massive media coverage prompted by Shakira's latest hit song, BZRP Music Session #53, presented some interesting learning about 'influencer advocacy'. This involves a celebrity promoting a product because they like…

Jan 25 2023

Love0

How to make your brand recession-proof?

By David Taylor 'Turbo Charged' Marketing Plans

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the…

Sep 29 2022

Love0

Annual marketing planning: still relevant in an always-on world?

By David Taylor 'Turbo Charged' Marketing Plans

This year's brandgym research project looked at the annual marketing planning process (sometimes called ‘brand planning’) and how to make it more effective. First, we wanted to explore whether the annual marketing…

Aug 17 2022

Love0

How promotional gifts can build your brand

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum…

Mar 31 2022

Love0

Brilliant brand activation: Visit Nature by Nature Valley

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Feb 10 2021

Love0

7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

‘Turbo Charged’ Marketing Plans31

Beyond sponsorship to brand integration: eBay x Love Island

Building a brand that wins two different audiences: Skyrizi

Brilliant brand activation: WD-40 Repair Challenge

Innocent’s Big Knit at 20: A brilliant brand property

Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

How to make your brand recession-proof?

Annual marketing planning: still relevant in an always-on world?

How promotional gifts can build your brand

Brilliant brand activation: Visit Nature by Nature Valley

7 brand building steps that doubled Peloton’s business

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