Brand Strategy Guides, Insights & Innovations

Oct 06 2021

Brand Bond’s relentless revitalisation: NO TIME to DIE

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

So, have you seen No Time to Die, the new Bond movie? And if so, what did you think?! Whatever your views, James Bond remains a fascinating and inspiring example…

Sep 29 2021

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Personal Brand Revitalisation: 7 Life Lessons

By David Taylor Leadership & performance, Personal purpose

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35…

Sep 22 2021

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Is Brand Purpose ‘Moronic’, ‘Bollocks” and ‘Bulls**t’?!

By David Taylor Brand Vision, Positioning & Purpose

"Mark Ritson recently said Brand Purpose is ‘Moronic’, ‘Bollocks” and ‘Bulls**t’. How do you feel about that? And Byron Sharp has also been critical." This was the provocative question posed…

Sep 09 2021

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Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business

This is the first of two posts sharing insights from our 14th annual research project on brand purpose. The research used a quantitative survey of 160+ senior marketing professionals across the…

Sep 01 2021

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THE OATLY BRAND GROWTH STORY PART 2: DRIVING DISTRIBUTION

By David Taylor Core Range Extension, Driving Distribution

Most of the press coverage about Oatly exponential growth talks about the highly distinctive, provocative communication urging people to drink Oatly instead of milk to help the environment. And in…

Aug 18 2021

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5 ways the world’s fastest car can fuel your brand thinking

By David Taylor Brand-led business, Distinctive products & services, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner based in London. I must admit I'd never hear of Rimac until I recently read about their new 55/45 joint venture with Porsche: ‘Bugatti…

Aug 11 2021

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HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

By David Taylor Innovation to Stretch into New Markets, Leadership & performance, Workshops

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. In last week's blog, I shared learnings from a recent regional innovation project. Those learnings were focused on…

THE BLOG

Brand Bond’s relentless revitalisation: NO TIME to DIE

Personal Brand Revitalisation: 7 Life Lessons

Is Brand Purpose ‘Moronic’, ‘Bollocks” and ‘Bulls**t’?!

Why is brand purpose failing to fully deliver ? New brandgym research (post 1 of 2)

THE OATLY BRAND GROWTH STORY PART 2: DRIVING DISTRIBUTION

5 ways the world’s fastest car can fuel your brand thinking

HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

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