Brand Strategy Guides, Insights & Innovations

Mar 17 2022

What’s the relationship between stress and creativity?

By David Taylor Leadership & performance

This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one…

Mar 11 2022

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Reducing friction to drive distinctiveness

By David Taylor Distinctive products & services

Brands invest a lot of effort and money on communication to try and build distinctiveness. But I suggest the most effective way to drive distinctiveness is to 'bake' it into…

Mar 03 2022

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Pitch to win: “The greatest sale deck ever”

By David Taylor Internal engagement, Leadership & performance

I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a…

Feb 24 2022

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Leadership lessons from playing rugby and selling sausages

By David Taylor Leadership & performance

This week features a guest post from one of my all-time heroes from the Harlequins rugby club I've followed for the last 15 years: Olly Kohn. He shares some great…

Feb 18 2022

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New brand development: Hana shows how to be insight-led

By David Taylor Uncategorized

New brand development can get bogged down in the details of the new product or service, leading to a functionally based marketing mix. A recent brandgyym project for HRA Pharma…

Feb 01 2022

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How brands grow: practical tips on application

By David Taylor Grow Your Core Business, How brands grow

How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor…

Jan 25 2022

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How launching something new can ignite your mojo

By David Taylor Marketing training, Personal purpose

This week marks the one year anniversary of launching the brandgym Mastering Brand Growth program. This new online training program is part of brandgym Academy, our global brandgym centre for…

Jan 23 2022

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Jo Malone: the secrets behind the scent

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo Malone…

THE BLOG

What’s the relationship between stress and creativity?

Reducing friction to drive distinctiveness

Pitch to win: “The greatest sale deck ever”

Leadership lessons from playing rugby and selling sausages

New brand development: Hana shows how to be insight-led

How brands grow: practical tips on application

How launching something new can ignite your mojo

Jo Malone: the secrets behind the scent

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