Brand Strategy Guides, Insights & Innovations

Aug 24 2022

Powerful insights: how to generate them?

By David Taylor Consumer Insight

Consumer insight is invaluable to marketers. All iconic brands have been built on strong insights, which continue to liberate brand growth for a long time. Yet, we know how rare…

Aug 17 2022

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How promotional gifts can build your brand

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum…

Aug 10 2022

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Limited Edition Products: bad, better, best!

By David Taylor Innovation to Stretch into New Markets

More and more brands seem to be launching what I call LET-OFFs: Limited Edition Tactical OFFers. These new product launches are not serious, strategic stretching initiatives seeking to generate significant brand and business…

Aug 03 2022

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Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation

Back in 2016 I posted on an attempted re-launch of the bodyspray brand Lynx (Axe in most markets), with a campaign idea called Find Your Magic. At the time, I…

Jul 27 2022

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened…

Jul 20 2022

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Sonic branding: 40 years of Cornetto’s campaign

By David Taylor Distinctive communication

The power of sonic branding came to life for me last night during an ad break in Love Island (with three daughters in their early 20's, essential viewing to understand most of…

Jul 14 2022

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PRODUCT LAUNCH LESSONS from WALKERS SENSATIONS 20TH BIRTHDAY

By David Taylor Core Range Extension, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner I had the pleasure of leading the launch of Walkers Sensations an unbelievable 20 years ago, and am very proud to see it continuing…

Jul 08 2022

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BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

By David Taylor Brand rejuvenation, Distinctive products & services

As part of a beer brand creation project I'm working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of…

Jun 29 2022

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Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

Jun 24 2022

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Another bonkers brand stretch: Tropicana Crunch?

By David Taylor Innovation to Stretch into New Markets

The Tropicana team are at it again with what looks like a bonkers bit of brand stretching. They recently launched Tropicana Crunch, a cereal made to be consumed with orange…

THE BLOG

Powerful insights: how to generate them?

How promotional gifts can build your brand

Limited Edition Products: bad, better, best!

Revitalisation beats re-positioning: the new Lynx Effect

The Pig’s recipe for success: sausage and sizzle

Sonic branding: 40 years of Cornetto’s campaign

PRODUCT LAUNCH LESSONS from WALKERS SENSATIONS 20TH BIRTHDAY

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

Writing better briefs: tips and tricks

Another bonkers brand stretch: Tropicana Crunch?

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