Brand Strategy Guides, Insights & Innovations

Nov 26 2021

Is Sky smart to stretch into smart TVs?

By David Taylor Innovation to Stretch into New Markets

Is Sky smart to stretch its brand into the smart TV market? I asked myself this question today, after seeing an ad for the new Sky Glass TV. Sky's subscription…

Nov 16 2021

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Core renovation of a traditional service: Milk & More

By David Taylor Brand rejuvenation, Brand-led business

You can’t get a more traditional service than ‘the milkman’ (or milkperson as I guess they should be now called). Milkmen/women drive around delivering milk to your door on a…

Nov 11 2021

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Vilebrequin celebrates 50 years of distinctiveness

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk…

Nov 03 2021

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Meta: the good, the bad and the ugly of Facebook’s name change

By David Taylor Brand Portfolios & Architecture, Naming

The change of Facebook’s company brand name change to Meta hit the headlines last week. In this post, I take a practical look at the good, bad and ugly aspects…

Oct 26 2021

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Why writing better briefs is good for business

By David Taylor Distinctive communication, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you're a marketer running a brand, you probably think you're good at writing creative briefs: 80% of clients said they were…

Oct 19 2021

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Fast delivery brands need to deliver more distinctiveness

By David Taylor Distinctive communication

Post by Anne Charbonneau, Managing Partner based in Amsterdam Zapp. Getir. Flink. Gorillas … Amsterdam, where I live, has recently been placarded with posters of these fast delivery grocery services, all…

Oct 06 2021

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Brand Bond’s relentless revitalisation: NO TIME to DIE

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

So, have you seen No Time to Die, the new Bond movie? And if so, what did you think?! Whatever your views, James Bond remains a fascinating and inspiring example…

Sep 29 2021

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Personal Brand Revitalisation: 7 Life Lessons

By David Taylor Leadership & performance, Personal purpose

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35…

Sep 22 2021

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Is Brand Purpose ‘Moronic’, ‘Bollocks” and ‘Bulls**t’?!

By David Taylor Brand Vision, Positioning & Purpose

"Mark Ritson recently said Brand Purpose is ‘Moronic’, ‘Bollocks” and ‘Bulls**t’. How do you feel about that? And Byron Sharp has also been critical." This was the provocative question posed…

THE BLOG

Is Sky smart to stretch into smart TVs?

Core renovation of a traditional service: Milk & More

Vilebrequin celebrates 50 years of distinctiveness

Meta: the good, the bad and the ugly of Facebook’s name change

Why writing better briefs is good for business

Fast delivery brands need to deliver more distinctiveness

Brand Bond’s relentless revitalisation: NO TIME to DIE

Personal Brand Revitalisation: 7 Life Lessons

Is Brand Purpose ‘Moronic’, ‘Bollocks” and ‘Bulls**t’?!

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