Brand Strategy Guides, Insights & Innovations

Dec 21 2022

2022 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2022 draws to a close, it's time to look back at some highlights from the 52 blog posts we've published in the last 12 months. We've picked the most…

Dec 16 2022

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PORTFOLIO STRATEGY for GROWTH: PEARSON

By David Taylor Brand Portfolios & Architecture

How does a company with a core business of selling physical books survive and thrive in a digital world? This is the challenge Pearson has tackled over the last decade…

Dec 08 2022

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STRETCH to REVITALISE YOUR BRAND: ITV

By David Taylor Brand rejuvenation

Brand stretching, done well, can play a key role in revitalising a brand. One example of this in action is ITV’s new streaming service, ITVX. It launches fully today, replacing…

Nov 30 2022

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What are the consumer trend predictions for 2023?

By David Taylor Consumer Insight

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Nov 18 2022

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Soho House Brand: Stretching Strategically

By David Taylor Brand-led business, Innovation to Stretch into New Markets

I was lucky enough to spend a lovely couple of days at Soho Farmhouse last weekend with Mrs Taylor for a birthday celebration. This country outpost of members club Soho…

Nov 11 2022

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The Rolls Royce Brand Rejuvenation Rolls On

By David Taylor Brand rejuvenation

With a global recession on the horizon, you might think that premium brands would be struggling for sales. However, the continued success of the Rolls Royce brand shows that this…

Nov 02 2022

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How to revitalise a brand: BN

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

How to revitalise a brand which is iconic but has somehow lost its way and is suffering as a result? This was the challenge the BN brand of biscuits faced,…

Oct 26 2022

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Marcus from Goldman Sachs: A Stretch Too Far?

By David Taylor Innovation to Stretch into New Markets

Investment bank Goldman Sachs announced this week that it was retreating from its attempt to fully stretch into consumer banking, six years after launching the Marcus brand. "After product delays,…

Oct 18 2022

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Vaseline grow the core for 150 years and more

By David Taylor Global branding, Grow Your Core Business

I'm always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is…

THE BLOG

2022 IN REVIEW: TOP POSTS (PART1)

PORTFOLIO STRATEGY for GROWTH: PEARSON

STRETCH to REVITALISE YOUR BRAND: ITV

What are the consumer trend predictions for 2023?

BRAND MARKETING CONTINUES to WORK for AIRBNB

Soho House Brand: Stretching Strategically

The Rolls Royce Brand Rejuvenation Rolls On

How to revitalise a brand: BN

Marcus from Goldman Sachs: A Stretch Too Far?

Vaseline grow the core for 150 years and more

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