Brand Strategy Guides, Insights & Innovations

Jun 17 2020

Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

Jun 03 2020

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How To Build a DTC Channel That Lasts Beyond Lockdown?

By David Taylor Driving Distribution

Post by Jon Goldstone, Managing Partner (Global). Consumers have never been more open to buying from brands than during the current Covid-19 crisis; social distancing and lockdowns have made shopping…

May 27 2020

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Category ‘switches’ during the Covid crisis: which are most satisfying?

By David Taylor Consumer Insight, Covid Crisis

"Which categories are more likely to 'snap back' to normal post-Covid?" is a question we posed last week, in a post looking at the impact of the Covid crisis on consumer…

May 21 2020

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Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

May 13 2020

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10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

Apr 29 2020

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Investing in ‘BRAND-YOU’ during these crazy times

By David Taylor Leadership & performance, Personal purpose

Post by Prasad Narasimhan, Managing Partner based in Bangalore, and Head of Customer Experience Coronavirus has brought entire societies and economies to a grinding halt. The risk for professional people…

Apr 22 2020

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Cadbury remembers and refreshes what made it famous

By David Taylor Brand rejuvenation, Global branding, Grow Your Core Business

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done…

Apr 15 2020

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Pepsico Future Brands: innovation quality@speed

By David Taylor Consumer Insight, Core Range Extension, Distinctive products & services, Innovation to Stretch into New Markets

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is a…

THE BLOG

Creating ‘signature services’ in a socially distanced world

Embracing virtual working to keep brands fit: 13th Annual Research Paper

How To Build a DTC Channel That Lasts Beyond Lockdown?

Category ‘switches’ during the Covid crisis: which are most satisfying?

Will Covid-19 change everything or nothing for brands?

10 tips to harness the power of brand-led design

Investing in ‘BRAND-YOU’ during these crazy times

Cadbury remembers and refreshes what made it famous

Pepsico Future Brands: innovation quality@speed

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