Brand Strategy Guides, Insights & Innovations

Mar 19 2020

Tips from 20 years of working from home

By David Taylor Leadership & performance

In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the…

Mar 09 2020

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Is all publicity REALLY good publicity: Corona, Burger King and Jif?

By David Taylor Distinctive communication

“Any publicity is good publicity” is one of the oldest sayings in marketing. And it’s more topical than ever, with many teams desperate to create ‘buzz’ that gets their brands…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Feb 19 2020

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Magnum Pleasure Store: refreshing a powerful brand property

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive products & services

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up…

Feb 05 2020

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Super Bowl 2020 winners & losers: lessons in effective advertising

By David Taylor Distinctive communication

So, who won the Super Bowl on Sunday night? No, not the Kansas City Chiefs, that was just the football game. I'm talking about the trophy that really matters: the…

Feb 01 2020

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Customer CARE when things go bad: how Emirates got it wrong

By David Taylor Brand-led business, Distinctive products & services

Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times.…

Jan 23 2020

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Coca-Cola’s Signature Mixers core range extension

By David Taylor Core Range Extension, Distinctive packaging & design

Coca-Cola's ‘Signature Mixers’ launch is a bold move that has provoked some debate at the brandgym, Here we look at the points that could influence the chances of success of…

Jan 16 2020

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Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

THE BLOG

Tips from 20 years of working from home

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

A royal rebranding: tips for Harry and Meghan

Bringing brand experience to life

Magnum Pleasure Store: refreshing a powerful brand property

Super Bowl 2020 winners & losers: lessons in effective advertising

Customer CARE when things go bad: how Emirates got it wrong

Coca-Cola’s Signature Mixers core range extension

Personal purpose: turning it into action

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