David Taylor, Author at the brandgym

Apr 08 2020

Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Apr 01 2020

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3 ways to stay sane and connected during the lockdown

By David Taylor Leadership & performance

I've been exploring ways to stay connected and have fun during this time of anti-social distancing. And in this off-piste post I share a few of them... 1. Run a virtual…

Apr 01 2020

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Using rapid insight to ignite innovation

By David Taylor Consumer Insight, Innovation to Stretch into New Markets

A recent FT article highlighted how big consumer goods companies are harnessing rapid, digitally-enabled insight to reignite growth, following years of sluggish sales (1). Revenues at the top 30 global…

Mar 19 2020

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Tips from 20 years of working from home

By David Taylor Leadership & performance

In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the…

Mar 09 2020

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Is all publicity REALLY good publicity: Corona, Burger King and Jif?

By David Taylor Distinctive communication

“Any publicity is good publicity” is one of the oldest sayings in marketing. And it’s more topical than ever, with many teams desperate to create ‘buzz’ that gets their brands…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Feb 19 2020

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Magnum Pleasure Store: refreshing a powerful brand property

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive products & services

The Magnum Pleasure Store is a rare example of a marketing program that a brand has successfully stuck with for the long term. The pop-up stores have been set up…

David Taylor

Big brands need to ‘think young’ to fight the insurgents

3 ways to stay sane and connected during the lockdown

Using rapid insight to ignite innovation

Tips from 20 years of working from home

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

A royal rebranding: tips for Harry and Meghan

Bringing brand experience to life

Magnum Pleasure Store: refreshing a powerful brand property

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