Distinctive communication Archives

Mar 09 2020

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

By David Taylor Distinctive communication

“Any publicity is good publicity” is one of the oldest sayings in marketing. And it’s more topical than ever, with many teams desperate to create ‘buzz’ that gets their brands…

Feb 05 2020

Love0

Super Bowl 2020 winners & losers: lessons in effective advertising

By David Taylor Distinctive communication

So, who won the Super Bowl on Sunday night? No, not the Kansas City Chiefs, that was just the football game. I'm talking about the trophy that really matters: the…

Jan 08 2020

Love0

How to create a new category like White Claw

By David Taylor Distinctive communication, Distinctive packaging & design

Post by Jon Goldstone, Managing Partner, Global and head of brand revitalisation. As I read the Nielsen Bases US Innovation List for 2019 White Claw, a hard seltzer launched in…

Dec 19 2019

Love0

Borrow with pride like Visa

By David Taylor Distinctive communication

Post by David Nichols, Group Managing Partner. VISA's heartwarming Christmas ad is an interesting example of how to 'borrow with pride' when creating marketing ideas. VISA's #WhereYouShopMatters campaign encourages us to…

Nov 13 2019

Love0

Four problems with brand partnerships and how to fix them

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming Brand partnerships can create a short-cut to competitive edge. Think of decades of James Bond driving Aston Martins,…

Oct 15 2019

Love0

Tiffany’s brand revitalisation: balancing freshness and consistency

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Driving Distribution, Grow Your Core Business

Revitalising a brand is a tricky task, requiring a delicate balance of freshness and consistency, especially when the brand in question has 182 years of heritage. Alessandro Bogliolo faced this…

Oct 07 2019

Love0

How Bieber boosted Popsicle’s social reach x 12,474

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber's social posting on the Popsicle brand. Influencer advocacy…

Jul 08 2019

Love0

Building brilliant brand properties: inspiration from the women’s World Cup

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Jon Goldstone, Managing Partner (UK/Global) based in London. I’ve really enjoyed the women’s soccer World Cup (even though England just missed out on the final!). The quality of the…

Jun 26 2019

Love0

Can Kapten capture share from Uber?

By David Taylor Big brands under attack, Distinctive communication, Distinctive products & services

A email inviting me to sign up to a new car-booking called Kapten grabbed my attention this week. Kaptain is one of several new ‘insurgent’ brands launching in London this…

Distinctive communication109

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

Super Bowl 2020 winners & losers: lessons in effective advertising

How to create a new category like White Claw

Borrow with pride like Visa

Four problems with brand partnerships and how to fix them

Tiffany’s brand revitalisation: balancing freshness and consistency

How Bieber boosted Popsicle’s social reach x 12,474

Building brilliant brand properties: inspiration from the women’s World Cup

Can Kapten capture share from Uber?

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS