Distinctive communication Archives

Dec 19 2019

Borrow with pride like Visa

By David Taylor Distinctive communication

Post by David Nichols, Group Managing Partner. VISA's heartwarming Christmas ad is an interesting example of how to 'borrow with pride' when creating marketing ideas. VISA's #WhereYouShopMatters campaign encourages us to…

Nov 13 2019

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Four problems with brand partnerships and how to fix them

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming Brand partnerships can create a short-cut to competitive edge. Think of decades of James Bond driving Aston Martins,…

Oct 15 2019

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Tiffany’s brand revitalisation: balancing freshness and consistency

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Driving Distribution, Grow Your Core Business

Revitalising a brand is a tricky task, requiring a delicate balance of freshness and consistency, especially when the brand in question has 182 years of heritage. Alessandro Bogliolo faced this…

Oct 07 2019

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How Bieber boosted Popsicle’s social reach x 12,474

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber's social posting on the Popsicle brand. Influencer advocacy…

Jul 08 2019

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Building brilliant brand properties: inspiration from the women’s World Cup

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Jon Goldstone, Managing Partner (UK/Global) based in London. I’ve really enjoyed the women’s soccer World Cup (even though England just missed out on the final!). The quality of the…

Jun 26 2019

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Can Kapten capture share from Uber?

By David Taylor Big brands under attack, Distinctive communication, Distinctive products & services

A email inviting me to sign up to a new car-booking called Kapten grabbed my attention this week. Kaptain is one of several new ‘insurgent’ brands launching in London this…

Jun 19 2019

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Secrets of successful six second ads

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Digital video ad spending is exploding and forecast to double by 2022 (1). But 65% of people skip digital video adverts, rising to 84% for mobile video which account for…

May 22 2019

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Heck: a sizzling sausage success story

By David Taylor Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they…

Feb 27 2019

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Mass OR targeted: which marketing is most effective?

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Is mass marketing dead, in an age when you can micro-target sub-segments and personalise your message with online marketing? Or, is mass marketing to reach as many people as possible…

Distinctive communication106

Borrow with pride like Visa

Four problems with brand partnerships and how to fix them

Tiffany’s brand revitalisation: balancing freshness and consistency

How Bieber boosted Popsicle’s social reach x 12,474

Building brilliant brand properties: inspiration from the women’s World Cup

Can Kapten capture share from Uber?

Secrets of successful six second ads

Heck: a sizzling sausage success story

Mass OR targeted: which marketing is most effective?

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