Distinctive communication Archives

Oct 14 2020

Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

Aug 05 2020

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Characters: effective but under-used (and mis-used) brand assets

By David Taylor Brand rejuvenation, Distinctive communication

Two examples of brands dropping characters from campaigns grabbed my attention this week. Direct Line killed off the Winston Wolf campaign, a masterclass in using ‘fresh consistency’ to boost effectiveness,…

Jun 24 2020

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Do crazy Covid times call for new comms campaigns?

By David Taylor Covid Crisis, Distinctive communication

The world of brands and marketing has changed and will never be the same again, if you believe headlines in the marketing press. So, you need to chuck out all…

Mar 09 2020

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Is all publicity REALLY good publicity: Corona, Burger King and Jif?

By David Taylor Distinctive communication

“Any publicity is good publicity” is one of the oldest sayings in marketing. And it’s more topical than ever, with many teams desperate to create ‘buzz’ that gets their brands…

Feb 05 2020

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Super Bowl 2020 winners & losers: lessons in effective advertising

By David Taylor Distinctive communication

So, who won the Super Bowl on Sunday night? No, not the Kansas City Chiefs, that was just the football game. I'm talking about the trophy that really matters: the…

Jan 08 2020

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How to create a new category like White Claw

By David Taylor Distinctive communication, Distinctive packaging & design

Post by Jon Goldstone, Managing Partner, Global and head of brand revitalisation. As I read the Nielsen Bases US Innovation List for 2019 White Claw, a hard seltzer launched in…

Dec 19 2019

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Borrow with pride like Visa

By David Taylor Distinctive communication

Post by David Nichols, Group Managing Partner. VISA's heartwarming Christmas ad is an interesting example of how to 'borrow with pride' when creating marketing ideas. VISA's #WhereYouShopMatters campaign encourages us to…

Nov 13 2019

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Four problems with brand partnerships and how to fix them

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming Brand partnerships can create a short-cut to competitive edge. Think of decades of James Bond driving Aston Martins,…

Distinctive communication114

Creativity to Grow the Core: Burger King

Characters: effective but under-used (and mis-used) brand assets

Do crazy Covid times call for new comms campaigns?

Is all publicity REALLY good publicity: Corona, Burger King and Jif?

Super Bowl 2020 winners & losers: lessons in effective advertising

How to create a new category like White Claw

Borrow with pride like Visa

Four problems with brand partnerships and how to fix them

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