Brand rejuvenation56

This week Australian retailer Wesfarmers offloaded Homebase for a nominal £1 and took a whacking £1.1 billion write-down, just two years after paying £340 million for the the British DIY chain. “Homebase is undoubtedly…

There's a lot of doom and gloom about the fate of big brands these days and specifically the threat of smaller, 'insurgent brands'. So, I was interested to read The…

“Too often, investors, entrepreneurs and established companies ignore old brands capable of being reborn,” rightly points out Luke Johnson in one of his excellent Sunday Times columns (1). As he…