The bad and the mad of the brand extension graveyard

A reminder of how overcrowded ‘the brand extension graveyard’ is popped into my in-box this week. Thanks to brandgym blog reader Mark James for sharing a CB Insights article (1) with [...]

WD40 show the power of pack innovation

I was lucky enough to spend this week working with WD40’s Americas team on their future growth strategy in San Diego. One of my key takeouts was how well WD40 has used packaging innovation [...]