Distinctive products & services Archives

Feb 01 2020

Customer CARE when things go bad: how Emirates got it wrong

By David Taylor Brand-led business, Distinctive products & services

Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times.…

Dec 23 2019

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‘Bake in your brand’ to find space in a cluttered market: COMET meetings

By David Taylor Distinctive products & services, Grow Your Core Business, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. A couple of weeks ago, one of my clients introduced me to COMET, a new player in the meeting room rental…

Nov 28 2019

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Retail revitalisation has Pets at Home sales purring

By David Taylor Brand rejuvenation, Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Pets at Home is bucking the trend for retailers to struggle and even go bust. They have just posted forecast-beating first half results, with a near 19% growth in underlying…

Nov 22 2019

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Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Oct 30 2019

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The Jolly Hog: sausage & sizzle in action

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Driving Distribution

This week's post is about a brand that literally combines product 'sausage' and emotional 'sizzle' to create a compelling proposition. I caught up for breakfast with Ollie Kohn, co-founder of the…

Oct 23 2019

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Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn't need advertising, it needed branding. Advertising is only a…

Oct 15 2019

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Tiffany’s brand revitalisation: balancing freshness and consistency

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Driving Distribution, Grow Your Core Business

Revitalising a brand is a tricky task, requiring a delicate balance of freshness and consistency, especially when the brand in question has 182 years of heritage. Alessandro Bogliolo faced this…

Oct 07 2019

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How Bieber boosted Popsicle’s social reach x 12,474

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber's social posting on the Popsicle brand. Influencer advocacy…

Sep 11 2019

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Re-inventing retail: Brompton Bikes

By David Taylor Distinctive products & services, Driving Distribution

“Whoever said retail was dead ?! It simply needs to evolve,” rightly pointed out Simon Rosenberg, Brompton Bicycle’s Global Head of Retail, when announcing (1) the opening of the brand’s new…

Sep 04 2019

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How Apple Watch used distinctive design to dominated the smartwatch market

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets

Impressive results for the Apple Watch caught my eye this week, with the brand winning a 54% global share of smartwatches in Q1 2019, with sales growing at c. 20% (1).…

Distinctive products & services96

Customer CARE when things go bad: how Emirates got it wrong

‘Bake in your brand’ to find space in a cluttered market: COMET meetings

Retail revitalisation has Pets at Home sales purring

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

The Jolly Hog: sausage & sizzle in action

Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

Tiffany’s brand revitalisation: balancing freshness and consistency

How Bieber boosted Popsicle’s social reach x 12,474

Re-inventing retail: Brompton Bikes

How Apple Watch used distinctive design to dominated the smartwatch market

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