Grow Your Core Business Archives

Nov 28 2019

Retail revitalisation has Pets at Home sales purring

By David Taylor Brand rejuvenation, Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Pets at Home is bucking the trend for retailers to struggle and even go bust. They have just posted forecast-beating first half results, with a near 19% growth in underlying…

Nov 22 2019

Love0

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Oct 15 2019

Love0

Tiffany’s brand revitalisation: balancing freshness and consistency

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive products & services, Driving Distribution, Grow Your Core Business

Revitalising a brand is a tricky task, requiring a delicate balance of freshness and consistency, especially when the brand in question has 182 years of heritage. Alessandro Bogliolo faced this…

Jul 03 2019

Love0

A sorry Saga of unsuccessful brand stretching

By David Taylor Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Saga’s recent woes show the perils of unsuccessful brand stretching: going too far, too fast, and neglecting the core (1). The insurance and travel provider for the over-50s recently announced…

May 22 2019

Love0

Heck: a sizzling sausage success story

By David Taylor Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they…

May 01 2019

Love0

How to get retail customer support to grow the core?

By David Taylor Distinctive packaging & design, Grow Your Core Business

"We know we should grow the core. But our sales force and retail customers demand innovation and new products to give us support!" This challenge was shared during a workshop I recently…

Apr 17 2019

Love0

Best Buy show how big brands CAN fight back

By David Taylor Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business

Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from…

Dec 13 2018

Love0

How did Microsoft get its mojo back?

By David Taylor Brand rejuvenation, Grow Your Core Business, Innovation to Stretch into New Markets

Microsoft's market valuation pulled ahead of Apple for the first time since 2010, confirming how effectively CEO Satya Nadella has revitalised the once ailing company. The share price has trebled since…

Nov 14 2018

Love0

Busting the myths of brand loyalty

By David Taylor Grow Your Core Business

"Focusing on driving loyalty with existing customers is the best way to grow, right?" asked the CMO of a major retail client this week. "Analysis shows that if we get loyal…

Feb 14 2018

Love0

A Triumph of brand rejuvenation

By David Taylor Grow Your Core Business

The re-launch of Triumph motorcycles is a great example of brand rejuvenation. A surge in bike sales boosted 2016/17 revenues +22% to £499 million, with pre-tax profits growing by almost 50% (year…

Grow Your Core Business52

Retail revitalisation has Pets at Home sales purring

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Tiffany’s brand revitalisation: balancing freshness and consistency

A sorry Saga of unsuccessful brand stretching

Heck: a sizzling sausage success story

How to get retail customer support to grow the core?

Best Buy show how big brands CAN fight back

How did Microsoft get its mojo back?

Busting the myths of brand loyalty

A Triumph of brand rejuvenation

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS