Distinctive packaging & design Archives

Jul 08 2020

The nonsense of NASA’s logo changes

By David Taylor Consumer Insight, Distinctive packaging & design

Post by Bety Martinez, Partner based in Mexico City. NASA successfully launched two astronauts to the International Space Station in SpaceX's Falcon 9 capsule on May 30th. However, NASA have…

May 13 2020

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10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

Jan 23 2020

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Coca-Cola’s Signature Mixers core range extension

By David Taylor Core Range Extension, Distinctive packaging & design

Coca-Cola's ‘Signature Mixers’ launch is a bold move that has provoked some debate at the brandgym, Here we look at the points that could influence the chances of success of…

Jan 08 2020

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How to create a new category like White Claw

By David Taylor Distinctive communication, Distinctive packaging & design

Post by Jon Goldstone, Managing Partner, Global and head of brand revitalisation. As I read the Nielsen Bases US Innovation List for 2019 White Claw, a hard seltzer launched in…

Dec 13 2019

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How can you make your brand as distinctive as Coke?

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym's head of Naming & Visual Identity. Reading an article about the history of Coca-Cola’s ‘contour’ bottle led me to thinking about just…

Oct 30 2019

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The Jolly Hog: sausage & sizzle in action

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Driving Distribution

This week's post is about a brand that literally combines product 'sausage' and emotional 'sizzle' to create a compelling proposition. I caught up for breakfast with Ollie Kohn, co-founder of the…

Oct 23 2019

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Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn't need advertising, it needed branding. Advertising is only a…

Jun 05 2019

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The power of ‘brand-led’ design

By David Taylor Distinctive packaging & design

Post by Prasad Narasimhan, Managing Partner based in Bangalore. Design and branding are two disciplines that are core to how brands appeal to consumers. However, the two are often seem…

May 22 2019

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Heck: a sizzling sausage success story

By David Taylor Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they…

May 08 2019

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10 tips for effective brand names

By David Taylor Distinctive packaging & design

Post by Simon Gore, our new Managing Partner and Head of Brand Identity & Naming, based in London. Choice of brand name is one of the most significant decisions taken…

Distinctive packaging & design65

The nonsense of NASA’s logo changes

10 tips to harness the power of brand-led design

Coca-Cola’s Signature Mixers core range extension

How to create a new category like White Claw

How can you make your brand as distinctive as Coke?

The Jolly Hog: sausage & sizzle in action

Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

The power of ‘brand-led’ design

Heck: a sizzling sausage success story

10 tips for effective brand names

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