Distinctive packaging & design62

Recent years has seen many brands simplify and “flatten” their logos. A common rationale is to make the logos easier to use in mobile-first digital marketing. To me, this seemed…

Post by brandgym partner Bety Martinez, based in Mexico City. Brand partnerships can often feel forced; a marriage of convenience rather than a strategic alliance creating synergy for both parties.…

Distinctive brand assets such as logos, slogans and colours are valuable. So, any change should be carefully considered and managed. Barilla recently announced such a change  with their new logo.…