Distinctive communication Archives

Jul 08 2019

Building brilliant brand properties: inspiration from the women’s World Cup

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Post by Jon Goldstone, Managing Partner (UK/Global) based in London. I’ve really enjoyed the women’s soccer World Cup (even though England just missed out on the final!). The quality of the…

Jun 26 2019

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Can Kapten capture share from Uber?

By David Taylor Big brands under attack, Distinctive communication, Distinctive products & services

A email inviting me to sign up to a new car-booking called Kapten grabbed my attention this week. Kaptain is one of several new ‘insurgent’ brands launching in London this…

Jun 19 2019

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Secrets of successful six second ads

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Digital video ad spending is exploding and forecast to double by 2022 (1). But 65% of people skip digital video adverts, rising to 84% for mobile video which account for…

May 22 2019

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Heck: a sizzling sausage success story

By David Taylor Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they…

Feb 27 2019

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Mass OR targeted: which marketing is most effective?

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Is mass marketing dead, in an age when you can micro-target sub-segments and personalise your message with online marketing? Or, is mass marketing to reach as many people as possible…

Feb 20 2019

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Why was Audi’s ‘Clowns’ 2018’s most effective ad?

By David Taylor Distinctive communication

I recently read about Audi and BBH winning the Grand Prix in 2018’s IPA Advertising Effectiveness Awards, for work including their Clowns campaign. What was the secret of their success,…

Dec 17 2018

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John Lewis’ Xmas ad: a gift that gives less to the brand

By David Taylor Distinctive communication

Retailer John Lewis has lost its title as undisputed champion of Xmas advertising, according to System 1 research on this year's ad (1), starring Elton John. The brand only just…

Dec 06 2018

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3 Black Friday brands benefiting from ‘Fresh Consistency’

By David Taylor Distinctive communication, Distinctive packaging & design

Post by David Nichols, Group Managing Partner and Head of Invention This Black Friday weekend I saw several brands reaping the benefits of 'fresh consistency': remembering what made them famous…

Nov 28 2018

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Why is Direct Line’s brand strategy “best-in-class”?

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Distinctive products & services

Direct Line is again a well-deserving winner in the IPA Advertising Effectiveness Awards, building on their 2016 success that I posted on here, when I reported on a campaign that built…

Distinctive communication112

Building brilliant brand properties: inspiration from the women’s World Cup

Can Kapten capture share from Uber?

Secrets of successful six second ads

Heck: a sizzling sausage success story

Mass OR targeted: which marketing is most effective?

Why was Audi’s ‘Clowns’ 2018’s most effective ad?

John Lewis’ Xmas ad: a gift that gives less to the brand

3 Black Friday brands benefiting from ‘Fresh Consistency’

Why is Direct Line’s brand strategy “best-in-class”?

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