Brand Strategy Guides, Insights & Innovations

May 22 2019

Heck: a sizzling sausage success story

By David Taylor Core Range Extension, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Grow Your Core Business

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they…

May 15 2019

Love0

Is Lush mad to quit social media?

By David Taylor 'Turbo Charged' Marketing Plans

Lush’s recent decision to close down all its UK social media accounts grabbed the headlines. “I cannot fathom what has gone through the marketing director's mind for them to shut…

May 08 2019

Love0

10 tips for effective brand names

By David Taylor Distinctive packaging & design

Post by Simon Gore, our new Managing Partner and Head of Brand Identity & Naming, based in London. Choice of brand name is one of the most significant decisions taken…

May 01 2019

Love0

How to get retail customer support to grow the core?

By David Taylor Distinctive packaging & design, Grow Your Core Business

"We know we should grow the core. But our sales force and retail customers demand innovation and new products to give us support!" This challenge was shared during a workshop I recently…

Apr 24 2019

Love0

CureFit: Secrets of a successful start-up

By David Taylor Big brands under attack, Brand-led business, Distinctive products & services

India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, just three years after launch.…

Apr 17 2019

Love0

Best Buy show how big brands CAN fight back

By David Taylor Big brands under attack, Brand rejuvenation, Distinctive products & services, Grow Your Core Business

Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from…

Apr 10 2019

Love0

Brand focus: laying bare why Majestic Wines is focusing on Naked

By David Taylor Brand Portfolios & Architecture

Majestic Wine Groups's plan to ditch the Majestic Wine Warehouse brand, close some stores and migrate the whole business to the Naked Wines brand* got a cold reception from investors,…

Apr 03 2019

Love0

Coravin put ‘B2B2C branding’ on the menu

By David Taylor Distinctive products & services

During dinner at the restaurant Harnett & Holder I saw a brilliant example of what I call ‘B2B2C’ branding: building a brand with business customers to in turn promote the…

Mar 27 2019

Love0

How can Kraft Heinz’s brands bounce back?

By David Taylor Big brands under attack, Brand rejuvenation

The troubles of Kraft Heinz have been well-documented in recent weeks, following the announcement of a $12.6 billion loss for 2018. This included a $15 billion write-down in the value…

Mar 20 2019

Love0

Inside an insurgent: the Gran Luchito story

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive packaging & design, Distinctive products & services, Internal engagement

Post by Jon Goldstone, Managing Partner (Global) based in London According to 88% of marketing directors in our research (posted here) smaller, ’insurgent’ brands pose a serious threat to big brands, In…

THE BLOG

Heck: a sizzling sausage success story

Is Lush mad to quit social media?

10 tips for effective brand names

How to get retail customer support to grow the core?

CureFit: Secrets of a successful start-up

Best Buy show how big brands CAN fight back

Brand focus: laying bare why Majestic Wines is focusing on Naked

Coravin put ‘B2B2C branding’ on the menu

How can Kraft Heinz’s brands bounce back?

Inside an insurgent: the Gran Luchito story

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS