Brand Strategy Guides, Insights & Innovations

Nov 30 2022

What are the consumer trend predictions for 2023?

By David Taylor Consumer Insight

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Nov 18 2022

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Soho House Brand: Stretching Strategically

By David Taylor Brand-led business, Innovation to Stretch into New Markets

I was lucky enough to spend a lovely couple of days at Soho Farmhouse last weekend with Mrs Taylor for a birthday celebration. This country outpost of members club Soho…

Nov 11 2022

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The Rolls Royce Brand Rejuvenation Rolls On

By David Taylor Brand rejuvenation

With a global recession on the horizon, you might think that premium brands would be struggling for sales. However, the continued success of the Rolls Royce brand shows that this…

Nov 02 2022

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How to revitalise a brand: BN

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

How to revitalise a brand which is iconic but has somehow lost its way and is suffering as a result? This was the challenge the BN brand of biscuits faced,…

Oct 26 2022

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Marcus from Goldman Sachs: A Stretch Too Far?

By David Taylor Innovation to Stretch into New Markets

Investment bank Goldman Sachs announced this week that it was retreating from its attempt to fully stretch into consumer banking, six years after launching the Marcus brand. "After product delays,…

Oct 18 2022

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Vaseline grow the core for 150 years and more

By David Taylor Global branding, Grow Your Core Business

I'm always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is…

Oct 11 2022

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Facebook and the Metaverse: losing focus on the core?

By David Taylor Brand Portfolios & Architecture, Naming

Facebook founder Mark Zukerberg's 'pivot' to put all his eggs in the metaverse* basket hit the headlines this week, for the wrong reasons. "Zuckerberg's bet on the metaverse grows riskier,"…

Oct 07 2022

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The Expectation Effect: How Mindset Can Transform Your Life

By David Taylor Leadership & performance

"Transforming your life" is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book's principles can indeed…

Sep 29 2022

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Annual marketing planning: still relevant in an always-on world?

By David Taylor 'Turbo Charged' Marketing Plans

This year's brandgym research project looked at the annual marketing planning process (sometimes called ‘brand planning’) and how to make it more effective. First, we wanted to explore whether the annual marketing…

THE BLOG

What are the consumer trend predictions for 2023?

BRAND MARKETING CONTINUES to WORK for AIRBNB

Soho House Brand: Stretching Strategically

The Rolls Royce Brand Rejuvenation Rolls On

How to revitalise a brand: BN

Marcus from Goldman Sachs: A Stretch Too Far?

Vaseline grow the core for 150 years and more

Facebook and the Metaverse: losing focus on the core?

The Expectation Effect: How Mindset Can Transform Your Life

Annual marketing planning: still relevant in an always-on world?

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