David Taylor, Author at the brandgym

Jul 08 2020

The nonsense of NASA’s logo changes

By David Taylor Consumer Insight, Distinctive packaging & design

Post by Bety Martinez, Partner based in Mexico City. NASA successfully launched two astronauts to the International Space Station in SpaceX's Falcon 9 capsule on May 30th. However, NASA have…

Jul 01 2020

Love0

How has media consumption changed by generation?

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight, Covid Crisis

I recently came across an interesting graphic illustrating increases in media consumption by lifestage during this period of pandemic-induced social isolation (1), using a Global Web Index study of 4,000 internet users…

Jun 24 2020

Love0

Do crazy Covid times call for new comms campaigns?

By David Taylor Covid Crisis, Distinctive communication

The world of brands and marketing has changed and will never be the same again, if you believe headlines in the marketing press. So, you need to chuck out all…

Jun 17 2020

Love0

Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Jun 10 2020

Love0

Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

Jun 03 2020

Love0

How To Build a DTC Channel That Lasts Beyond Lockdown?

By David Taylor Driving Distribution

Post by Jon Goldstone, Managing Partner (Global). Consumers have never been more open to buying from brands than during the current Covid-19 crisis; social distancing and lockdowns have made shopping…

May 27 2020

Love0

Category ‘switches’ during the Covid crisis: which are most satisfying?

By David Taylor Consumer Insight, Covid Crisis

"Which categories are more likely to 'snap back' to normal post-Covid?" is a question we posed last week, in a post looking at the impact of the Covid crisis on consumer…

May 21 2020

Love0

Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

May 13 2020

Love0

10 tips to harness the power of brand-led design

By David Taylor Distinctive packaging & design

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I'm often asked about how to get the best out of creative teams when working on design…

David Taylor

The nonsense of NASA’s logo changes

How has media consumption changed by generation?

Do crazy Covid times call for new comms campaigns?

Creating ‘signature services’ in a socially distanced world

Embracing virtual working to keep brands fit: 13th Annual Research Paper

How To Build a DTC Channel That Lasts Beyond Lockdown?

Category ‘switches’ during the Covid crisis: which are most satisfying?

Will Covid-19 change everything or nothing for brands?

10 tips to harness the power of brand-led design

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS