Distinctive products & services Archives

Apr 16 2023

How Air Jordan helped Nike fly high

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

I've just come out from watching one of my favourite movies of recent times: Air - Courting a Legend, starring Matt Damon, Ben Affleck and Viola Davies. It tells the…

Apr 06 2023

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The recipe of a distinctive brand: Franco Manca

By David Taylor Distinctive packaging & design, Distinctive products & services

The Franco Manca brand of pizza restaurants was in the news this week, with Japanese restaurant group Toridoll agreeing to buy brand owner Fulham Shore for £93million, a 35% premium…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Sep 07 2022

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Driving Distinctiveness to take on big brands: Orchard Pig

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such 'challenger brands', the key is to drive distinctiveness through…

Jul 27 2022

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened…

Jul 08 2022

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BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

By David Taylor Brand rejuvenation, Distinctive products & services

As part of a beer brand creation project I'm working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of…

May 13 2022

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Product-led PR boosts Big Soup from Heinz

By David Taylor Distinctive communication, Distinctive products & services

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is 'product-led PR', where talkabilty is 'baked in'…

Apr 28 2022

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BRAND MARKETING BENEFITS AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased…

Mar 11 2022

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Reducing friction to drive distinctiveness

By David Taylor Distinctive products & services

Brands invest a lot of effort and money on communication to try and build distinctiveness. But I suggest the most effective way to drive distinctiveness is to 'bake' it into…

Jan 23 2022

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Jo Malone: the secrets behind the scent

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo Malone…

Distinctive products & services92

How Air Jordan helped Nike fly high

The recipe of a distinctive brand: Franco Manca

BRAND MARKETING CONTINUES to WORK for AIRBNB

Driving Distinctiveness to take on big brands: Orchard Pig

The Pig’s recipe for success: sausage and sizzle

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

Product-led PR boosts Big Soup from Heinz

BRAND MARKETING BENEFITS AIRBNB

Reducing friction to drive distinctiveness

Jo Malone: the secrets behind the scent

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