Distinctive products & services Archives

Jul 12 2023

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 1)

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

More and more companies are recognising the role brand assets can play in marketing. In new brandgym research, to be published after the summer, 87% of marketing directors said brand…

Jun 27 2023

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Turning Setbacks into Success: The 3 stages of service recovery

By David Taylor Distinctive products & services

Service businesses are so inherently complex that service breakdowns are inevitable. I experienced just such a breakdown last night, during a dinner to celebrate my dad’s 84th birthday at a…

May 24 2023

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THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

By David Taylor Distinctive products & services

Blog post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore with a passion for service brand projects Across markets, the lines between product & service are blurring. No…

Apr 16 2023

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How Air Jordan helped Nike fly high

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

I've just come out from watching one of my favourite movies of recent times: Air - Courting a Legend, starring Matt Damon, Ben Affleck and Viola Davies. It tells the…

Apr 06 2023

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The recipe of a distinctive brand: Franco Manca

By David Taylor Distinctive packaging & design, Distinctive products & services

The Franco Manca brand of pizza restaurants was in the news this week, with Japanese restaurant group Toridoll agreeing to buy brand owner Fulham Shore for £93million, a 35% premium…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Sep 07 2022

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Driving Distinctiveness to take on big brands: Orchard Pig

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such 'challenger brands', the key is to drive distinctiveness through…

Jul 27 2022

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened…

Jul 08 2022

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BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

By David Taylor Brand rejuvenation, Distinctive products & services

As part of a beer brand creation project I'm working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of…

May 13 2022

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Product-led PR boosts Big Soup from Heinz

By David Taylor Distinctive communication, Distinctive products & services

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is 'product-led PR', where talkabilty is 'baked in'…

Distinctive products & services95

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 1)

Turning Setbacks into Success: The 3 stages of service recovery

THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

How Air Jordan helped Nike fly high

The recipe of a distinctive brand: Franco Manca

BRAND MARKETING CONTINUES to WORK for AIRBNB

Driving Distinctiveness to take on big brands: Orchard Pig

The Pig’s recipe for success: sausage and sizzle

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

Product-led PR boosts Big Soup from Heinz

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