Brand Vision, Positioning & Purpose Archives

Apr 08 2020

Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Jan 16 2020

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Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

Dec 18 2019

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Bournvita: the challenge of balancing freshness AND consistency

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight

Post by Prasad Narsimhan, Managing Partner Asia based in Bangalore. A new campaign by Bournvita, Indian kids’ favourite malted drink, shows the challenge of balancing freshness and consistency to maintain…

Oct 30 2019

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The Jolly Hog: sausage & sizzle in action

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Driving Distribution

This week's post is about a brand that literally combines product 'sausage' and emotional 'sizzle' to create a compelling proposition. I caught up for breakfast with Ollie Kohn, co-founder of the…

Oct 23 2019

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Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn't need advertising, it needed branding. Advertising is only a…

Oct 07 2019

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How Bieber boosted Popsicle’s social reach x 12,474

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services

A great example of ‘influencer advocacy’ caught my eye this week, in a Linked In post by Unilever’s Aline Santos about Justin Bieber's social posting on the Popsicle brand. Influencer advocacy…

Oct 02 2019

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Brand revitalisation: brand it like Bond

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose

The official James Bond Twitter account revealed that the 25th film in the super-spy series will be called No Time To Die and will open in April 2020. (Update: if only this proved to…

Brand Vision, Positioning & Purpose66

Big brands need to ‘think young’ to fight the insurgents

Bringing brand experience to life

Personal purpose: turning it into action

Bournvita: the challenge of balancing freshness AND consistency

The Jolly Hog: sausage & sizzle in action

Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

How Bieber boosted Popsicle’s social reach x 12,474

Brand revitalisation: brand it like Bond

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