Distinctive communication Archives

Nov 11 2021

Vilebrequin celebrates 50 years of distinctiveness

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk…

Oct 26 2021

Love0

Why writing better briefs is good for business

By David Taylor Distinctive communication, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you're a marketer running a brand, you probably think you're good at writing creative briefs: 80% of clients said they were…

Oct 19 2021

Love0

Fast delivery brands need to deliver more distinctiveness

By David Taylor Distinctive communication

Post by Anne Charbonneau, Managing Partner based in Amsterdam Zapp. Getir. Flink. Gorillas … Amsterdam, where I live, has recently been placarded with posters of these fast delivery grocery services, all…

Jul 07 2021

Love0

Tech-enabled advertising: Castle Lite’s Cold Tracker

By David Taylor Brand-led business, Distinctive communication, Distinctive products & services

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and…

Jun 02 2021

Love0

Fresh consistency in action with Extra gum

By David Taylor Consumer Insight, Distinctive communication

The gum brand Extra brightened up my week with their new global campaign We could all use a FRESH start (1). Thanks to Kristen Peelle for the tip-off. "The film…

May 12 2021

Love0

Build the brand to build the business: Bloom & Wild

By David Taylor Brand-led business, Distinctive communication

Balancing short-term sales-focused marketing and marketing to build the brand was a topic of hot debate in a recent Mastering Brand Growth programme workshop. I suggested that great marketing can…

Apr 08 2021

Love0

Busting 3 myths about broadcast TV

By David Taylor Distinctive communication

Broadcast TV is dead or at least in terminal decline. Right? This is what you would believe based on many news headlines you read. However, data on UK viewing habits…

Mar 12 2021

Love0

Airbnb’s global brand campaign fails on fresh consistency

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Distinctive communication

I read with interest that Airbnb was launching a new global brand campaign. A holiday is top on my lockdown-liberation wish-list, as I'm sure it is for lots of people.…

Feb 25 2021

Love0

How to manage losing powerful brand properties?

By David Taylor Distinctive communication, Distinctive packaging & design

Distinctive brand properties (e.g. logos, colors, slogans, mascots) are important to stand out in today's fast paced and cluttered markets. Building strong brand properties takes years and millions of dollars.…

Distinctive communication109

Vilebrequin celebrates 50 years of distinctiveness

Why writing better briefs is good for business

Fast delivery brands need to deliver more distinctiveness

Tech-enabled advertising: Castle Lite’s Cold Tracker

Fresh consistency in action with Extra gum

Build the brand to build the business: Bloom & Wild

Busting 3 myths about broadcast TV

Airbnb’s global brand campaign fails on fresh consistency

How to manage losing powerful brand properties?

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS