Distinctive communication Archives

Nov 23 2022

BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Sep 07 2022

Love0

Driving Distinctiveness to take on big brands: Orchard Pig

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such 'challenger brands', the key is to drive distinctiveness through…

Jul 20 2022

Love0

Sonic branding: 40 years of Cornetto’s campaign

By David Taylor Distinctive communication

The power of sonic branding came to life for me last night during an ad break in Love Island (with three daughters in their early 20's, essential viewing to understand most of…

Jun 29 2022

Love0

Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

May 13 2022

Love0

Product-led PR boosts Big Soup from Heinz

By David Taylor Distinctive communication, Distinctive products & services

Brand teams try many things to get PR coverage including events, stunts and pop-up stores. But best of all in my book is 'product-led PR', where talkabilty is 'baked in'…

Apr 28 2022

Love0

BRAND MARKETING BENEFITS AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased…

Apr 13 2022

Love0

Fresh Consistency in action: Lloyds Bank’s Black Horse

By David Taylor Distinctive communication

Hot on the heels of last week's post on brand assets, here's a post from Group Managing Partner David Nichols on a brand that definitely HAS treasured and managed its…

Mar 31 2022

Love0

Brilliant brand activation: Visit Nature by Nature Valley

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Nov 11 2021

Love0

Vilebrequin celebrates 50 years of distinctiveness

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

This week, I read an article in Wallpaper about swimwear brand Vilebrequin celebrating its 50th anniversary with an exclusive collection of swim trunks (1). In a nice touch, each trunk…

Oct 26 2021

Love0

Why writing better briefs is good for business

By David Taylor Distinctive communication, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you're a marketer running a brand, you probably think you're good at writing creative briefs: 80% of clients said they were…

Distinctive communication117

BRAND MARKETING CONTINUES to WORK for AIRBNB

Driving Distinctiveness to take on big brands: Orchard Pig

Sonic branding: 40 years of Cornetto’s campaign

Writing better briefs: tips and tricks

Product-led PR boosts Big Soup from Heinz

BRAND MARKETING BENEFITS AIRBNB

Fresh Consistency in action: Lloyds Bank’s Black Horse

Brilliant brand activation: Visit Nature by Nature Valley

Vilebrequin celebrates 50 years of distinctiveness

Why writing better briefs is good for business

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS