Brand Strategy Guides, Insights & Innovations

Feb 20 2019

Why was Audi’s ‘Clowns’ 2018’s most effective ad?

By David Taylor Distinctive communication

I recently read about Audi and BBH winning the Grand Prix in 2018’s IPA Advertising Effectiveness Awards, for work including their Clowns campaign. What was the secret of their success,…

Feb 13 2019

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What can boxing teach us about business?

By David Taylor Leadership & performance

This post by Diego Kerner, Managing Partner for Latin America, is one of our occasional ones which goes a bit "off piste" to look for lessons on brands, business and…

Feb 06 2019

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The power of simply asking “WHY?”

By David Taylor Consumer Insight, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam Asking questions and being a good listener is key to ‘getting under the skin’ of brand and business issues and unlocking…

Jan 30 2019

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If money doesn’t DRIVE people, what does?!

By David Taylor Internal engagement, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. Each of…

Jan 22 2019

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Five ways to fight the insurgents in 2019

By David Taylor Big brands under attack

Post by Jon Goldstone, Managing Partner, Global. Last year was another tough one for most large consumer-goods companies. They continued to be buffeted by three major disruptions: consumers preferring brands…

Jan 10 2019

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Focus on fundamentals in 2019, not shiny new toys

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business

January is the time for bold predictions about how the world of marketing will be revolutionised in the year ahead. But Tom Fishburne's timely cartoon reminds us of the risks…

Jan 03 2019

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Why are big brand companies buying small insurgents?

By David Taylor Big brands under attack

“If you can’t beat them, buy them!” is an increasingly common approach for big brand companies responding to the threat of small insurgents. In this post we look at the…

Dec 27 2018

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6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

Its new year resolution time again. And so in this first post of 2019, I thought it was worth re-visiting a classic brandgym blog post by Diego Kerner, our Managing Partner…

Dec 17 2018

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John Lewis’ Xmas ad: a gift that gives less to the brand

By David Taylor Distinctive communication

Retailer John Lewis has lost its title as undisputed champion of Xmas advertising, according to System 1 research on this year's ad (1), starring Elton John. The brand only just…

THE BLOG

Why was Audi’s ‘Clowns’ 2018’s most effective ad?

What can boxing teach us about business?

The power of simply asking “WHY?”

If money doesn’t DRIVE people, what does?!

Five ways to fight the insurgents in 2019

Focus on fundamentals in 2019, not shiny new toys

Why are big brand companies buying small insurgents?

6 Ways to Make your New Year Resolutions STICK

John Lewis’ Xmas ad: a gift that gives less to the brand

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