There’s a lot of doom and gloom about the fate of big brands these days and specifically the threat of smaller, ‘insurgent brands’. So, I was interested to read The [...]

“The 7 Deadly Sins of Brand Bureaucracy” was the first article I wrote for Market Leader back in 2002, marking the start of our campaign to cut through the bull***t and buzzwords of branding. In [...]

[Guest post by Prasad Narsimhan, Managing Partner based in Bangalore, India] Few brands have the courage to remain thematically consistent in their communication over a long period of time, [...]

[Post by Diego Kerner, Managing Partner for Latin America] The great Stephen Hawking defined intelligence as ‘the ability to adapt to change’. And change dominates the landscape of any marketer [...]

I love the new ad from Hostelworld. It features Mariah Carey in full diva mode being shocked at being booked into a hostel but gradually warming to the better-than-expected facilities and [...]

“Too often, investors, entrepreneurs and established companies ignore old brands capable of being reborn,” rightly points out Luke Johnson in one of his excellent Sunday Times columns (1). As he [...]

Brands invested over $3billion on YouTube ads in the US alone in 2017, double the 2014 spend (1), with a lot of this spent on ‘pre-roll’ ads that appear before you watch a YouTube video. But do [...]

I read about the updating of Santander’s visual identity today with mixed emotions (1). On the one hand, the company has remembered and refreshed what made the brand famous, avoiding the mistake [...]

The story of Mr Kipling has some great learning about the dangers of ditching distinctive assets. Back in 2014 in a post on the cake brand I warned about “the risk of forgetting what made you [...]

I read over breakfast today how giant retailer Toys R Us will will close or sell all 885 US stores in the coming months, putting 33,000 jobs at risk (1). All the UK stores will close in the next [...]