“Which categories are more likely to ‘snap back’ to normal post-Covid?” is a question we posed last week, in a post looking at the impact of the Covid crisis on consumer [...]

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is [...]

Post by Simon Gore, Managing Partner and brandgym’s head of Naming & Visual Identity. I’m often asked about how to get the best out of creative teams when working on design and visual [...]

“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands and agencies are [...]

Post by Prasad Narasimhan, Managing Partner based in Bangalore, and Head of Customer Experience Coronavirus has brought entire societies and economies to a grinding halt. The risk for [...]

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The league table of Britain’s biggest brands shows what a good job the Cadbury’s team have done at revitalising [...]

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is [...]

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands [...]

I’ve been exploring ways to stay connected and have fun during this time of anti-social distancing. And in this off-piste post I share a few of them… 1. Run a virtual quiz night, with [...]

A recent FT article highlighted how big consumer goods companies are harnessing rapid, digitally-enabled insight to reignite growth, following years of sluggish sales (1). Revenues at the top 30 [...]