Only 29% of corporate brands are distinctive compared to their competitive set, according to a global survey by CEB of 1,250 stakeholders from different fields (employees, managers, influencers [...]

This week I learnt first-hand how Farmdrop has built its business by leading with a brilliant product, supported by a social & ethical mission. The Farmdrop website and mobile app allows [...]

We posted recently about the need to increase your ‘Adaptability Quotient’ (AQ) to make your brand and business stronger. Research we are running right now confirms that being more [...]

This week Australian retailer Wesfarmers offloaded Homebase for a nominal £1 and took a whacking £1.1 billion write-down, just two years after paying £340 million for the the British DIY [...]

Marketing and ad agency teams over-estimate the effectiveness of social media and online video, and under-estimate the effectiveness of press and radio, according to a recent report from [...]

There’s a lot of doom and gloom about the fate of big brands these days and specifically the threat of smaller, ‘insurgent brands’. So, I was interested to read The [...]

“The 7 Deadly Sins of Brand Bureaucracy” was the first article I wrote for Market Leader back in 2002, marking the start of our campaign to cut through the bull***t and buzzwords of branding. In [...]

[Guest post by Prasad Narsimhan, Managing Partner based in Bangalore, India] Few brands have the courage to remain thematically consistent in their communication over a long period of time, [...]

[Post by Diego Kerner, Managing Partner for Latin America] The great Stephen Hawking defined intelligence as ‘the ability to adapt to change’. And change dominates the landscape of any marketer [...]

I love the new ad from Hostelworld. It features Mariah Carey in full diva mode being shocked at being booked into a hostel but gradually warming to the better-than-expected facilities and [...]