Digital video ad spending is exploding and forecast to double by 2022 (1). But 65% of people skip digital video adverts, rising to 84% for mobile video which account for c.45% of digital video ad [...]

Post by Anne Charbonneau, Managing Partner based in Amsterdam. Between two client meetings in Paris I saw what looked like the opening of a cool tech or sports store, with queues round the [...]

Post by Prasad Narasimhan, Managing Partner based in Bangalore. Design and branding are two disciplines that are core to how brands appeal to consumers. However, the two are often seem to be [...]

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this, based on a Linked In [...]

Post by Simon Gore, Managing Partner and our Head of Brand Identity & Naming. We love growth stories about sausage brands like Heck, the subject of this post, as they literally bring to life [...]

Lush’s recent decision to close down all its UK social media accounts grabbed the headlines. “I cannot fathom what has gone through the marketing director’s mind  for them to shut down [...]

Post by Simon Gore, our new Managing Partner and Head of Brand Identity & Naming, based in London. Choice of brand name is one of the most significant decisions taken during brand [...]

“We know we should grow the core. But our sales force and retail customers demand innovation and new products to give us support!” This challenge was shared during a workshop I [...]

Post by Prasad Narasimhan, Managing Partner based in Bangalore. India throbs to the beat of a million start-ups and CureFit is one of the most exciting, making big waves in the world of fitness, [...]

Post by David Nichols, Group Managing Partner and Head of Invention I recently read a great article in Inc. magazine about big US retailer Best Buy and its comeback from the brink in 2012 (1). [...]