THE BLOG

Apple finally unveiled their iPhone this week in front of 4000 fervent fans at MacWorld. The event was more like a rock concert than a computer company presentation, with CEO…

Secondary packaging. Snore, right? Boring boxes. Catatonic cartons. Well, not if you're champagne brand Veuve Clicquot. They have turned secondary packaging into an artform and this has played an important…

I love this quote by Rabbi Dr. Jonathan Sacks in Pret a Manger's "Good Stuff" booklet. It sums up what's wrong with so much of society today: "The idols of…

No, I've not become the father of a 4th girl, I'm talking about the publication of book numero trois, Brand Vision, which is out now. The book shows how "Strategy…

As we near the end of the year, it seems a good time to do a review of my personal favourites amongst the 50 posts that have appeared since the…

I love the list of things to do at Xmas by David Armano at Logic+Emotion. From his long list, my favourites are:Re-live fond memories and Forget bad ones Think of someone in…

One of the biggest problems with companies trying to "engage" employees with their brands, is the tendency of their leaders to say one thing, then do the opposite. Like the…

If like us, you are a fan of Innocent, you may be interested in an interview with their Head of Creative, done by Paul at Life in the Middle. Dan's…

Having worked on projects in the laundry cleaning category coming up with new product innovation aint no walk in the park. All brands clean well and innovation tends to focus…

Hugh MacLeod of Gaping Void has asked for mini manifestos on subjects people are passionate about. Here's my go on building REAL brands based on substance, not spin: 1. Real…