THE BLOG

Aug 25 2006

Apple: a true brand-led business

By David Taylor Brand-led business

The new CMO of sponsorship agency IMG, Robert Birge, perfectly summed up Apple's success in a recent interview with Craig Montgommery', that I discovered thanks to the Brand Builder Blog:…

Aug 25 2006

Love0

“Where’s the sausage?”: building brands on substance, not spin

By David Taylor Brand-led business, Distinctive products & services

This new blog is part of a bigger brandgym campaign for building brands on substance, not spin. We think brands should focus more on the "sausage" of branding, relevant product…

THE BLOG

Apple: a true brand-led business

“Where’s the sausage?”: building brands on substance, not spin

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