Grow Your Core Business Archives

Aug 23 2023

Digging for treasure in your brand archive: Snickers

By David Taylor Distinctive communication, Grow Your Core Business

New research from brandgym partner agency System 1 shows how 'digging for treasure' in your brand archive has the potential to pay off. The agency re-tested one of the first…

Feb 16 2023

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Innocent’s Big Knit at 20: A brilliant brand property

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I first posted on Innocent's Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles.…

Oct 18 2022

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Vaseline grow the core for 150 years and more

By David Taylor Global branding, Grow Your Core Business

I'm always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is…

Aug 17 2022

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How promotional gifts can build your brand

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum…

Feb 01 2022

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How brands grow: practical tips on application

By David Taylor Grow Your Core Business, How brands grow

How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor…

Jan 10 2022

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Brand growth inspiration from our first 20 years

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards…

Dec 23 2021

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2021 in review: our most popular posts (Part 1)

By David Taylor Distinctive products & services, Grow Your Core Business

As another crazy year draws to a close, it’s time to look back at some monthly highlights from our 52 weekly blog posts. In our 20 years of blogging, with…

Nov 30 2021

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Relentless revitalisation pays off for Pets at Home

By David Taylor Brand rejuvenation, Consumer Insight, Grow Your Core Business, Innovation to Stretch into New Markets

I'm pleased to see that positive predictions about Pets at Home in this post two years ago proved to be accurate. Pre-tax profits rose +81% to £71 million in the…

Jun 24 2021

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Range Extension to Grow the Core: BT Unbreakable WiFi

By David Taylor Core Range Extension, Grow Your Core Business

Broadband internet marketing tends to focus on price deals and claims about download speeds. So, it was refreshing to see an example of consumer-led marketing from BT with their new…

May 18 2021

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Core brand revitalisation: Formula 1 ‘Drive to Survive’

By David Taylor Grow Your Core Business

Formula 1 is a global motorsport bought for $8bn in 2016 by Liberty Media. The new owners knew they would need to make changes to capture new audiences and achieve…

Grow Your Core Business48

Digging for treasure in your brand archive: Snickers

Innocent’s Big Knit at 20: A brilliant brand property

Vaseline grow the core for 150 years and more

How promotional gifts can build your brand

How brands grow: practical tips on application

Brand growth inspiration from our first 20 years

2021 in review: our most popular posts (Part 1)

Relentless revitalisation pays off for Pets at Home

Range Extension to Grow the Core: BT Unbreakable WiFi

Core brand revitalisation: Formula 1 ‘Drive to Survive’

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