Grow Your Core Business Archives

Apr 06 2024

Using varianting to grow the core: Tango

By David Taylor Core Range Extension, Grow Your Core Business

Post by Charlie White, Managing Partner based in New York. Growing the core is a particular passion of mine. I saw it in action first hand during the last decade…

Dec 13 2023

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Smart Use of Secondary Packaging: Veuve Clicquot

By David Taylor Distinctive packaging & design, Grow Your Core Business

I posted a few weeks on the amazing job Veuve Clicquot has done in consistently bringing to life and amplifying their brand assets, in particular their yellow (or orange?) colour.…

Nov 24 2023

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Relentless Core Rejuvenation: Apple Watch

By David Taylor Core Range Extension, Grow Your Core Business

This week, I’ve had fun trying out my new Apple Watch Series 9, a birthday present from Mrs Taylor. It replaced the Series 1 watch bought at launch, back in…

Nov 01 2023

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Lego brand’s new leader continues core revitalisation

By David Taylor Brand rejuvenation, Brand-led business, Grow Your Core Business

I've posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company's new leader plans…

Aug 23 2023

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Digging for treasure in your brand archive: Snickers

By David Taylor Distinctive communication, Grow Your Core Business

New research from brandgym partner agency System 1 shows how 'digging for treasure' in your brand archive has the potential to pay off. The agency re-tested one of the first…

Feb 16 2023

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Innocent’s Big Knit at 20: A brilliant brand property

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I first posted on Innocent's Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles.…

Oct 18 2022

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Vaseline grow the core for 150 years and more

By David Taylor Global branding, Grow Your Core Business

I'm always on the hunt for new examples of growing the core, to use in our brandgym projects and on our brandgym Mastering Brand Growth program. Growing the core is…

Aug 17 2022

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How promotional gifts can build your brand

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum…

Feb 01 2022

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How brands grow: practical tips on application

By David Taylor Grow Your Core Business, How brands grow

How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor…

Jan 10 2022

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Brand growth inspiration from our first 20 years

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards…

Grow Your Core Business52

Using varianting to grow the core: Tango

Smart Use of Secondary Packaging: Veuve Clicquot

Relentless Core Rejuvenation: Apple Watch

Lego brand’s new leader continues core revitalisation

Digging for treasure in your brand archive: Snickers

Innocent’s Big Knit at 20: A brilliant brand property

Vaseline grow the core for 150 years and more

How promotional gifts can build your brand

How brands grow: practical tips on application

Brand growth inspiration from our first 20 years

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