Innovation to Stretch into New Markets Archives

Jul 15 2020

How to pivot your brand to save your business

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis, Innovation to Stretch into New Markets, Leadership & performance

I love reading about small brands 'pivoting' to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom that dominate…

Apr 15 2020

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Pepsico Future Brands: innovation quality@speed

By David Taylor Consumer Insight, Core Range Extension, Distinctive products & services, Innovation to Stretch into New Markets

There were some interesting inside tips on creating quality innovation@speed in a recent interview with Karen Scott, head of PepsiCo Europe’s Future Brands division (1). Speeding up innovation is a…

Apr 08 2020

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Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Apr 01 2020

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Using rapid insight to ignite innovation

By David Taylor Consumer Insight, Innovation to Stretch into New Markets

A recent FT article highlighted how big consumer goods companies are harnessing rapid, digitally-enabled insight to reignite growth, following years of sluggish sales (1). Revenues at the top 30 global…

Nov 28 2019

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Retail revitalisation has Pets at Home sales purring

By David Taylor Brand rejuvenation, Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Pets at Home is bucking the trend for retailers to struggle and even go bust. They have just posted forecast-beating first half results, with a near 19% growth in underlying…

Sep 25 2019

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‘Rocketing’ for faster and cheaper ‘innovation: brandgym research part 2

By David Taylor Big brands under attack, Consumer Insight, Innovation to Stretch into New Markets

This post looks at how marketers can respond to the 'innovation squeeze' introduced in last week's blog: the dual demands of lower costs AND rapid innovation to drive topline growth. Two key…

Sep 18 2019

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Innovate faster & cheaper to beat ‘the innovation squeeze’: brandgym research part 1

By David Taylor Consumer Insight, Innovation to Stretch into New Markets

Our 12th annual research project focuses on the hot topic of innovation. In this first of two posts we look at the relationship between innovation and cost cutting: have big…

Sep 04 2019

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How Apple Watch used distinctive design to dominated the smartwatch market

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets

Impressive results for the Apple Watch caught my eye this week, with the brand winning a 54% global share of smartwatches in Q1 2019, with sales growing at c. 20% (1).…

Jul 03 2019

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A sorry Saga of unsuccessful brand stretching

By David Taylor Distinctive products & services, Grow Your Core Business, Innovation to Stretch into New Markets

Saga’s recent woes show the perils of unsuccessful brand stretching: going too far, too fast, and neglecting the core (1). The insurance and travel provider for the over-50s recently announced…

Dec 13 2018

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How did Microsoft get its mojo back?

By David Taylor Brand rejuvenation, Grow Your Core Business, Innovation to Stretch into New Markets

Microsoft's market valuation pulled ahead of Apple for the first time since 2010, confirming how effectively CEO Satya Nadella has revitalised the once ailing company. The share price has trebled since…

Innovation to Stretch into New Markets47

How to pivot your brand to save your business

Pepsico Future Brands: innovation quality@speed

Big brands need to ‘think young’ to fight the insurgents

Using rapid insight to ignite innovation

Retail revitalisation has Pets at Home sales purring

‘Rocketing’ for faster and cheaper ‘innovation: brandgym research part 2

Innovate faster & cheaper to beat ‘the innovation squeeze’: brandgym research part 1

How Apple Watch used distinctive design to dominated the smartwatch market

A sorry Saga of unsuccessful brand stretching

How did Microsoft get its mojo back?

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