Brand-led business Archives

Aug 19 2020

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

The hallway of the Taylor residence has taken on the look of a post office sorting room during lockdown, with piles of packages arriving or being re-packed up ready for…

Jun 17 2020

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Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

Feb 27 2020

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Bringing brand experience to life

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Internal engagement

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Today’s social world raises the bar for brands The best brands today recognize the need…

Feb 01 2020

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Customer CARE when things go bad: how Emirates got it wrong

By David Taylor Brand-led business, Distinctive products & services

Guest post by Prasad Narasimhan, Managing Partner based in Bangalore India, and a specialist in Brand Experience. They say that a man’s true character only reveals itself in tough times.…

Nov 22 2019

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Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Oct 23 2019

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Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive packaging & design, Distinctive products & services

Over the years, I’ve walked into a number of advertising campaign briefings only to realise halfway through that the company didn't need advertising, it needed branding. Advertising is only a…

Brand-led business66

‘Bake the brand’ into EVERYTHING you do like Orlebar Brown

Creating ‘signature services’ in a socially distanced world

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Bringing brand experience to life

Customer CARE when things go bad: how Emirates got it wrong

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Brand AND deliver: beyond ‘image wrapper’ branding to brand-led business

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