Skip to main content

Hit enter to search or ESC to close

search

Services
quality@speed
Team
- Partners
- Associates
Clients
Books
Blog
Academy
Contact

search

Services
quality@speed
Team
- Partners
- Associates
Clients
Books
Blog
Academy
Contact

Social mission23

Oct 07 2020

Love0

How Just Eat Keeps Driving Growth

By David Taylor 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The…

Read More

Sep 09 2020

Love0

10 brand building lessons from Gymshark

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission

There's lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation.…

Read More

Sep 02 2020

Love0

Should you take a social stand like Ben & Jerry’s?

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Social mission

Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home…

Read More

May 08 2020

Love0

How should brands respond to the Covid crisis?

By David Taylor Brand-led business, Covid Crisis, Social mission

“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands…

Read More

Mar 25 2020

Love0

Alila hotels: bottling the magic of a truly distinctive service brand

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough…

Read More

Feb 12 2020

Love0

Danone’s distinctive innovation taps into local culture

By David Taylor Distinctive products & services, Social mission

Post by Bety Martinez, brandgym Partner based in Mexico City. Breaking through the stream of new products launched every month is a tough challenge. Danone's new line of yoghurts celebrating the…

Read More

Aug 28 2019

Love0

Corona Protect Paradise: BRAND social responsibility in action

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Social mission

Last week I stocked up on Corona for a gathering at home organised by one of my daughters, Chloé. And whilst putting the beers in the fridge, I noticed an…

Read More

Aug 21 2019

Love0

Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Social mission

Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1).…

Read More

Jul 29 2019

Love0

HAS Gillette’s social stand helped them grow? The CEO’s story

By David Taylor Brand rejuvenation, Social mission

I hoped that last night's British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette's 'brand purpose' film get them growing again? The…

Read More

Jan 15 2019

Love0

Will the Gillette brand purpose film get them growing again? (UPDATED)

By David Taylor Brand Vision, Positioning & Purpose, Social mission

Is Gillette's new 'brand purpose' film, We Believe, "The worst marketing move of the whole year," as Mark Ritson suggests (1), or an inspired bit of 'culture-shaping' communication? The jury is…

Read More

Previous
1
2
3
Next

Sign up to our weekly blog emails

Leave this field empty if you're human:

Search

What’s Trending

Breathing new life into old brands: rejuvenation of Mini, Sodastream and Hofmeister 12 April 2018
The Oatly brand growth story part 1: driving distinctiveness through the mix 25 August 2021
Apple’s Vision Pro: brand stretch hit or miss? 28 August 2024

Categories

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS

Get inspiring insights straight to your inbox.

Leave this field empty if you're human:

In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Our new fully GDPR compliant Privacy Policy is accessible here.

© 2025 the brandgym. All rights reserved.