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Social mission23

Oct 07 2020

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How Just Eat Keeps Driving Growth

By David Taylor 'Turbo Charged' Marketing Plans, Brand-led business, Consumer Insight, Covid Crisis, Distinctive communication, Social mission

Just Eat, the take-away food delivery group, has grown strongly during our crazy Covid times: 2020 first half revenues of $1.2 billion were up +44% vs. year ago (1). The…

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Sep 09 2020

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10 brand building lessons from Gymshark

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Distinctive communication, Distinctive products & services, Leadership & performance, Social mission

There's lots to learn from the brand building success Gymshark. The fitness brand has done a great job on everything from product design to consumer insight and media channel innovation.…

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Sep 02 2020

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Should you take a social stand like Ben & Jerry’s?

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Social mission

Ben & Jerry’s doesn’t just whip up tasty ice cream, it also whips up media storms by campaigning on social issues. The latest controversial Twitter campaign challenged the UK’s home…

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May 08 2020

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How should brands respond to the Covid crisis?

By David Taylor Brand-led business, Covid Crisis, Social mission

“How should we change our media spend and marketing strategy during the current crisis?” is a question most companies are asking themselves at the moment. A huge 67% of US brands…

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Mar 25 2020

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Alila hotels: bottling the magic of a truly distinctive service brand

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Leadership & performance, Social mission

Post by Remona Duquense, Managing Partner for South East Asia. Luxury boutique hospitality business Alila is one my favourite examples of a distinctive service brand. And I was lucky enough…

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Feb 12 2020

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Danone’s distinctive innovation taps into local culture

By David Taylor Distinctive products & services, Social mission

Post by Bety Martinez, brandgym Partner based in Mexico City. Breaking through the stream of new products launched every month is a tough challenge. Danone's new line of yoghurts celebrating the…

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Aug 28 2019

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Corona Protect Paradise: BRAND social responsibility in action

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Social mission

Last week I stocked up on Corona for a gathering at home organised by one of my daughters, Chloé. And whilst putting the beers in the fridge, I noticed an…

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Aug 21 2019

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Bringing to life a vision: ’Housing Britain’ by the Prince’s Foundation’s

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Distinctive products & services, Social mission

Today I found inspiration on bringing to life a brand vision from an unusual source: Housing Britain: A Call to Action from The Prince’s Foundation, whose leader is Prince Charles (1).…

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Jul 29 2019

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HAS Gillette’s social stand helped them grow? The CEO’s story

By David Taylor Brand rejuvenation, Social mission

I hoped that last night's British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette's 'brand purpose' film get them growing again? The…

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Jan 15 2019

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Will the Gillette brand purpose film get them growing again? (UPDATED)

By David Taylor Brand Vision, Positioning & Purpose, Social mission

Is Gillette's new 'brand purpose' film, We Believe, "The worst marketing move of the whole year," as Mark Ritson suggests (1), or an inspired bit of 'culture-shaping' communication? The jury is…

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