Covid Crisis Archives

Sep 30 2020

Unlock your creativity with outdoor workshops

By David Taylor Covid Crisis, Leadership & performance, Workshops

Post by Anne Charbonneau, Managing Partner based in Amsterdam. "Virtual meetings are effective, but how can we freshen things up?" asked a client on a recent growth strategy project. We…

Sep 23 2020

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Inspiration to keep brands growing in crazy Covid times

By David Taylor Covid Crisis

During a recent brandgym partner call we agreed on the need to cut through the doom and gloom dominating the news headlines, with the media having decided their main job…

Sep 16 2020

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Forget ‘the new normal’. The ABCD of marketing during ‘NO NORMAL’

By David Taylor Covid Crisis

“Will Covid-19 change everything or nothing for brands?” we asked back in May in this post. Four months on and real-life has, of course, ended up somewhere between these two…

Jul 15 2020

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How to pivot your brand to save your business

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis, Innovation to Stretch into New Markets, Leadership & performance

I love reading about small brands 'pivoting' to save their businesses during these crazy times. These success stories appear like shafts of sunlight cutting through the clouds of doom that dominate…

Jul 01 2020

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How has media consumption changed by generation?

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight, Covid Crisis

I recently came across an interesting graphic illustrating increases in media consumption by lifestage during this period of pandemic-induced social isolation (1), using a Global Web Index study of 4,000 internet users…

Jun 24 2020

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Do crazy Covid times call for new comms campaigns?

By David Taylor Covid Crisis, Distinctive communication

The world of brands and marketing has changed and will never be the same again, if you believe headlines in the marketing press. So, you need to chuck out all…

Jun 17 2020

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Creating ‘signature services’ in a socially distanced world

By David Taylor Brand-led business, Covid Crisis, Distinctive products & services

Post by Remona Duquesne, Managing Partner based in Singapore. Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail. But how…

Jun 10 2020

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Embracing virtual working to keep brands fit: 13th Annual Research Paper

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Covid Crisis, Grow Your Core Business, Workshops

Our 13th annual research project explores the impact of the Covid-19 crisis on brand strategy. Lots of research has been published about cuts in marketing investment, but what about the fundamental…

May 27 2020

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Category ‘switches’ during the Covid crisis: which are most satisfying?

By David Taylor Consumer Insight, Covid Crisis

"Which categories are more likely to 'snap back' to normal post-Covid?" is a question we posed last week, in a post looking at the impact of the Covid crisis on consumer…

May 21 2020

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Will Covid-19 change everything or nothing for brands?

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Covid Crisis

Predicting the long term implications of Covid-19 for brands is the hottest topic in marketing today. Most predict radical and permanent changes. “The emergence of a new behavioural group is…

Covid Crisis21

Unlock your creativity with outdoor workshops

Inspiration to keep brands growing in crazy Covid times

Forget ‘the new normal’. The ABCD of marketing during ‘NO NORMAL’

How to pivot your brand to save your business

How has media consumption changed by generation?

Do crazy Covid times call for new comms campaigns?

Creating ‘signature services’ in a socially distanced world

Embracing virtual working to keep brands fit: 13th Annual Research Paper

Category ‘switches’ during the Covid crisis: which are most satisfying?

Will Covid-19 change everything or nothing for brands?

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