Brand Strategy Guides, Insights & Innovations

Aug 29 2018

Rejuvenating the Royal Enfield brand from the ‘inside-out’

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business

Royal Enfield (RE) is a great example of a company successfully addressing one of the biggest challenges in marketing: rejuvenating a brand in trouble. Back in 2000, the Indian-based RE…

Aug 22 2018

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Lessons from a successful start-up: Tenzing

By David Taylor Brand-led business

I got some great brand inspiration from a recent meeting with Huib Van Bockel, founder of natural energy drink Tenzing. He was one of the brandgym's first clients back in his Unilever…

Jul 31 2018

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Quality in-store activation from Quality Street

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight, Driving Distribution

Sometimes the simplest brand ideas are the best. In particular, ideas don't always have to rely on product innovation, they can be based on marketing innovation, as Quality Street* recently showed to…

Jul 27 2018

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Why big brands (not small ones) win in eCommerce

By David Taylor Driving Distribution

Apologies to everyone for the crappy quality of the visual in last week's post about big brands winning in eCommerce. Thanks to those readers who flagged this up. The images…

Jul 25 2018

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A big brand invests in its future: BP Chargemaster

By David Taylor Big brands under attack

I read with interest BP’s recent announcement (1) that it was purchasing Chargemaster, the UK’s largest electric vehicle (EV) charging company. This struck me as a good example of a…

Jul 17 2018

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Why big brands win in eCommerce retail, not small ones

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Big brands are the knock-out winners in a recent eBrand ranking (1) of performance in UK online retailers, despite the popular view that big brands are losing out to smaller, more digitally…

Jul 10 2018

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BA’s World Cup ad: big brands can be agile too

By David Taylor Distinctive communication

Big brands get a lot of stick for being slow and cumbersome compared to smaller ‘insurgent’ brands. But British Airways (BA) show how big brands can be agile, with their brilliant…

Jul 05 2018

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Creating a ‘service signature’: Westin Gear Lending

By David Taylor Distinctive products & services

During a recent stay at The Westin Hotel in Cape Town I came across a great example of a 'service signature': a distinctive, memorable and scaleable customer experience that dramatises the…

THE BLOG

Rejuvenating the Royal Enfield brand from the ‘inside-out’

Lessons from a successful start-up: Tenzing

Quality in-store activation from Quality Street

Why big brands (not small ones) win in eCommerce

A big brand invests in its future: BP Chargemaster

Why big brands win in eCommerce retail, not small ones

BA’s World Cup ad: big brands can be agile too

Creating a ‘service signature’: Westin Gear Lending

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