Brand Strategy Guides, Insights & Innovations

Feb 14 2018

A Triumph of brand rejuvenation

By David Taylor Grow Your Core Business

The re-launch of Triumph motorcycles is a great example of brand rejuvenation. A surge in bike sales boosted 2016/17 revenues +22% to £499 million, with pre-tax profits growing by almost 50% (year…

Feb 09 2018

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A Genie helps the AA stretching into new markets

By David Taylor Grow Your Core Business, Innovation to Stretch into New Markets

An email from the AA breakdown service stretching into new markets grabbed my attention this morning. It was promoting Car Genie, a little device that plugs into you car and lets you…

Feb 02 2018

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Should you sell direct to consumers (D2C) and, if so, how?

By David Taylor Driving Distribution

“Should we sell direct to consumers (D2C)?” asked a consumer product goods (CPG) client in a growth vision workshop this week. Many companies are asking us the same question. And…

Jan 27 2018

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The “3 Fs”: How fame, fluency and feeling drive brand growth

By David Taylor Consumer Insight, Distinctive communication, Uncategorized

Fame, fluency and feeling are the three key drivers of brand growth, according to extensive research shared with us by one of our insight agency partners, System 1, at our…

Jan 17 2018

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Finding growth closer to the core, like Bonne Maman

By David Taylor Distinctive packaging & design, Grow Your Core Business

Too often, when it comes to innovation, brands look to stretch to new categories or bring whole new benefits before actually looking closer at the core, where there may be…

Jan 12 2018

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Hype busters: cutting through the hype about branding today

By David Taylor Uncategorized

Each year we do a set of New Year cards as a source of inspiration for our clients and contacts. This year the theme is 'Hype Busters: Busting the Hype…

Jan 10 2018

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Snickers ‘You’re not you when you’re hungry’: best global brand campaign ever?

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Consumer Insight, Distinctive communication

Research for a recent brand vision project highlighted what is perhaps the best global brand campaign ever: ’You're not you when you're hungry’, by Snickers. We tipped the campaign for…

Jan 03 2018

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6 TIPS to HARNESS THE POWER OF HABITS

By David Taylor Leadership & performance

In this first post of 2018, I propose six actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year:…

Dec 18 2017

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Targeting ‘Millennials’ is nonsense: it’s a life-stage, not a segment

By David Taylor Consumer Insight

'Millennials' is one of the most over-used and mis-used buzzwords in marketing today. The term is often used to mistakenly portray people aged c. 25-34 as a homogeneous segment in…

THE BLOG

A Triumph of brand rejuvenation

A Genie helps the AA stretching into new markets

Should you sell direct to consumers (D2C) and, if so, how?

The “3 Fs”: How fame, fluency and feeling drive brand growth

Finding growth closer to the core, like Bonne Maman

Hype busters: cutting through the hype about branding today

Snickers ‘You’re not you when you’re hungry’: best global brand campaign ever?

6 TIPS to HARNESS THE POWER OF HABITS

Targeting ‘Millennials’ is nonsense: it’s a life-stage, not a segment

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