Brand Strategy Guides, Insights & Innovations

Aug 03 2022

Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation

Back in 2016 I posted on an attempted re-launch of the bodyspray brand Lynx (Axe in most markets), with a campaign idea called Find Your Magic. At the time, I…

Jul 27 2022

Love0

The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A recent stay at The Pig at Harlyn Bay in Cornwall reminded me about the great brand building job done by this boutique hotel collection. The first Pig was opened…

Jul 20 2022

Love0

Sonic branding: 40 years of Cornetto’s campaign

By David Taylor Distinctive communication

The power of sonic branding came to life for me last night during an ad break in Love Island (with three daughters in their early 20's, essential viewing to understand most of…

Jul 14 2022

Love0

PRODUCT LAUNCH LESSONS from WALKERS SENSATIONS 20TH BIRTHDAY

By David Taylor Core Range Extension, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner I had the pleasure of leading the launch of Walkers Sensations an unbelievable 20 years ago, and am very proud to see it continuing…

Jul 08 2022

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BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

By David Taylor Brand rejuvenation, Distinctive products & services

As part of a beer brand creation project I'm working on, I was looking today at the Brewdog brand. When I landed on their website I came across one of…

Jun 29 2022

Love0

Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

Jun 24 2022

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Another bonkers brand stretch: Tropicana Crunch?

By David Taylor Innovation to Stretch into New Markets

The Tropicana team are at it again with what looks like a bonkers bit of brand stretching. They recently launched Tropicana Crunch, a cereal made to be consumed with orange…

Jun 15 2022

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Do we need to lose an obsession with change?

By David Taylor Consumer Insight

Are marketers too focused on what is changing in the world? Yes, according to a fascinating post by BBH-Labs entitled 'Charts that Don't Change: In Praise of Dull Data.' (1) "Our…

Jun 06 2022

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Real-life or virtual workshops: which are more effective?

By David Taylor Workshops

Two years ago I posted on "taking brand strategy virtual", in response to the first global lockdown. Like many companies, at the brandgym we had to re-invent the way we…

Jun 02 2022

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How Frontline experience can forge fresh insight

By David Taylor Consumer Insight, Leadership & performance

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and…

THE BLOG

Revitalisation beats re-positioning: the new Lynx Effect

The Pig’s recipe for success: sausage and sizzle

Sonic branding: 40 years of Cornetto’s campaign

PRODUCT LAUNCH LESSONS from WALKERS SENSATIONS 20TH BIRTHDAY

BORIS Lie-PA: Brewdog’s brilliant topical tactical launch:

Writing better briefs: tips and tricks

Another bonkers brand stretch: Tropicana Crunch?

Do we need to lose an obsession with change?

Real-life or virtual workshops: which are more effective?

How Frontline experience can forge fresh insight

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