Brand Strategy Guides, Insights & Innovations

Feb 24 2022

Leadership lessons from playing rugby and selling sausages

By David Taylor Leadership & performance

This week features a guest post from one of my all-time heroes from the Harlequins rugby club I've followed for the last 15 years: Olly Kohn. He shares some great…

Feb 18 2022

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New brand development: Hana shows how to be insight-led

By David Taylor Uncategorized

New brand development can get bogged down in the details of the new product or service, leading to a functionally based marketing mix. A recent brandgyym project for HRA Pharma…

Feb 01 2022

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How brands grow: practical tips on application

By David Taylor Grow Your Core Business, How brands grow

How Brands Grow first came on my radar back in 2011. I saw one of the first UK talks by author Byron Sharp, at the IPA. The bespectacled Aussie professor…

Jan 25 2022

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How launching something new can ignite your mojo

By David Taylor Marketing training, Personal purpose

This week marks the one year anniversary of launching the brandgym Mastering Brand Growth program. This new online training program is part of brandgym Academy, our global brandgym centre for…

Jan 23 2022

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Jo Malone: the secrets behind the scent

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Global branding

Post by guest brandgym blog contributor Jessica Taylor, sharing real-life insights from her recent experience working as a stylist in Jo Malone’s flagship store on Regent Street, London. Jo Malone…

Jan 10 2022

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Brand growth inspiration from our first 20 years

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards…

Jan 05 2022

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions and new habits by Diego Kerner, our Managing Partner based in Buenos…

Dec 30 2021

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2021 in review: our most popular posts (Part 2)

By David Taylor Consumer Insight, Distinctive products & services

This is the second post looking at monthly highlights from our 52 weekly blog posts, based on the number of Linked In views. In this final post we look at…

THE BLOG

Leadership lessons from playing rugby and selling sausages

New brand development: Hana shows how to be insight-led

How brands grow: practical tips on application

How launching something new can ignite your mojo

Jo Malone: the secrets behind the scent

Brand growth inspiration from our first 20 years

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

2021 in review: our most popular posts (Part 2)

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