Brand Strategy Guides, Insights & Innovations

Feb 10 2023

UNBOXING VOLVO’S BRAND REVITALISATION

By David Taylor Brand rejuvenation

Back in 2010, the Volvo brand was seen as solid: famous for safety but rather boring. “Buying a Volvo is like going to the dentist: something you have to do…

Feb 01 2023

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Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose

Recent massive media coverage prompted by Shakira's latest hit song, BZRP Music Session #53, presented some interesting learning about 'influencer advocacy'. This involves a celebrity promoting a product because they like…

Jan 25 2023

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How to make your brand recession-proof?

By David Taylor 'Turbo Charged' Marketing Plans

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the…

Jan 20 2023

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by the Strava, the social network for athletes.…

Jan 11 2023

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TRUE BRAND PARTERSHIP: COCA COLA at GALAXY’S EDGE in DISNEYLAND

By David Taylor Distinctive packaging & design

Post by brandgym partner Bety Martinez, based in Mexico City. Brand partnerships can often feel forced; a marriage of convenience rather than a strategic alliance creating synergy for both parties.…

Jan 04 2023

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The 7 Deadly Sins of Brand Bureaucracy

By David Taylor Brand-led business

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I…

Dec 28 2022

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2022 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2022 draws to a close, we're looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we…

Dec 21 2022

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2022 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2022 draws to a close, it's time to look back at some highlights from the 52 blog posts we've published in the last 12 months. We've picked the most…

Dec 16 2022

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PORTFOLIO STRATEGY for GROWTH: PEARSON

By David Taylor Brand Portfolios & Architecture

How does a company with a core business of selling physical books survive and thrive in a digital world? This is the challenge Pearson has tackled over the last decade…

Dec 08 2022

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STRETCH to REVITALISE YOUR BRAND: ITV

By David Taylor Brand rejuvenation

Brand stretching, done well, can play a key role in revitalising a brand. One example of this in action is ITV’s new streaming service, ITVX. It launches fully today, replacing…

THE BLOG

UNBOXING VOLVO’S BRAND REVITALISATION

Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

How to make your brand recession-proof?

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

TRUE BRAND PARTERSHIP: COCA COLA at GALAXY’S EDGE in DISNEYLAND

The 7 Deadly Sins of Brand Bureaucracy

2022 IN REVIEW: TOP POSTS (PART 2)

2022 IN REVIEW: TOP POSTS (PART1)

PORTFOLIO STRATEGY for GROWTH: PEARSON

STRETCH to REVITALISE YOUR BRAND: ITV

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