David Taylor

Guest post by Diego Kerner, Managing Partner for Latin America. Having the ability of thinking creatively is a critical skill for marketers. Wouldn´t it be nice to be able to…

Guest Blog by David Nichols, Managing Partner and Head of Invention One of the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a…

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…

Many marketing teams re-invent most of their marketing plans each year. They run a campaign or activation only once and then move on in search of something new. A better…

Thanks to Carol Flint at Ryvita for sharing a great example of how to use packaging to grow the core: new "foil fresh" packs that the brand has just launched.…

Post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. Every marketer knows that great insights fuel brands & their success in market. Insights inspire action and create growth…

Helen Edwards suggests marketing workshops are a total waste of time in her latest Marketing column: "Industrial workshops' outputs were always hard, useful and specific", she says. "Sloppy marketing sessions are…