David Taylor

BY ANNA EGGLETON, Managing Partner and Head of Service Brands Business to business isn’t seen to be at the cool end of marketing but it’s where one of the most…

Post by Anna Eggleton, Manager Partner and Head of Service Branding Throughout his career, the late David Bowie re-invented not just his sound but his persona, over and over again,…

Workshops are "toxic" and should be given up as part of your new year resolutions, according to this Marketing column, by Helen Edwards. Now, as someone who uses workshops a lot, I…

A key part of our business model is creating time and energy for brandgym partners to pursue their personal passions. How? We have only senior partners, each running their own…

I was intrigued by reports here that insurance comparison site Go Compare has brought back its opera singing spokesperson, Gio Compario, in a series of ads to promote cheaper energy suppliers and insurance  Having played a…

What's the best way of assessing brand stretch ideas? A bit of cartoon genius from Tom Fishburne that I use in our brandgym Academy short course on Brand Stretch beautifully illustrates the…