David Taylor

One of the highlights of Marketing Week Live was a talk showing how social media can help sell more stuff in the B2B world. The speaker was Davina Rapaport, Social…

Just back from Marketing Week Live, a veritable bonanza of talks and exhibitors. This is the first of series of posts on the event, showing how insurance brand Churchill used…

Post by David Nichols, Managing Partner and Head of Invention News this week suggests that Facebook wants to prove that advertising on its site actually does what all marketing is…

Another post from Prasad Narasimhan, our Managing Partner based in Bangalore, India. The auto industry has always been fascinating to marketers. On the one hand, it is home to some of the most…

Post by Anne Charbonneau, Managing Partner based in Amsterdam Last Sunday morning, I took my kids to a horse stables in Amsterdam to see a great exhibition where craftsmen and…

The power of digital business to grow the core is perfectly illustrated by the latest results from Domino's Pizza. Profits in 2015 up 18% vs. year ago were "driven primarily by…

  Raymond has been an iconic mens' fashion brand in India for several decades now. Several generations of Indian men grew up with Raymond as their gold standard for tailoring…

Post by ANNA EGGLETON, Managing Partner and Head of Customer Service With the growing trend for health and wellness, the fitness industry offers some great opportunities for growth. However the…

I attended an excellent entrepreneurship evening last night, at Kingston Grammar school. I went with my 17 year old daughter Jessica and her boyfriend Lewis, both of whom attend the…

Post by Prasad Narasimham, brandgym Managing Partner based in Bangalore, India. Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog, and in our Grow…